Written on: September 13, 2017 by SprayTM
Packaging Innovations, Europe’s largest series of primary and secondary packaging events, is teaming up with the world-renowned Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design, to deliver a new exclusive, intimate and cutting-edge event in New York on September 5 & 6, 2018.
The event is designed to be an exclusive format of hand-selected suppliers and exclusively-invited buyers, running alongside the Pentawards Conference and Pentawards Live, a global curation of award winning packaging design. This unique concept will bring together an exclusive mix of brands, design agencies, packaging manufacturers, material producers and innovators across all market sectors to learn, network, discover, collaborate and do business.
Easyfairs’ Packaging Innovations events have seen extensive growth since the launch of the first exhibition in Birmingham in 2006, focusing on innovations in the design and production of packaging as well as materials and finishes, rather than the heavy machinery aspect of packaging. The company’s portfolio of packaging events (which covers brands such as Empack, Label&Print, Luxury Packaging, ADF, PCD and the Pentawards) now covers 38 events in 19 cities across 12 countries, and attracts over 85,000 visitors each year. As well as the New York edition, further global launches are planned for the brand in the coming years.
The Pentawards was acquired by Easyfairs in November 2016, and are the most prestigious worldwide competition exclusively dedicated to packaging design in all its forms. It honors the most cutting-edge and beautiful design in a high-class annual awards ceremony, taking place in Barcelona in 2017. Since its acquisition it has also launched: the Pentawards Live exhibit at the Packaging Innovations shows around Europe and now New York; and the Pentawards Conference, an exciting line-up of global award-winning packaging design gurus, pioneers and disruptors, to share their experiences and provide the community with a vision of their future.
Located at the Metropolitan Pavilion in Manhattan, the show will take place alongside ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfume, Cosmetics & Design). ADF&PCD, which in 2018 will be in its third year, is North America’s only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging community, having launched in the US after a long successful history in Paris. A powerful niche event, it brings together a highly focused audience of packaging buyers primarily dedicated to aerosol and beauty packaging. The co-location of Packaging Innovations with ADF&PCD will facilitate a crossover of key buyers between the two shows.
James Drake-Brockman, Divisional Director for Packaging Innovations London, Birmingham and New York, commented: “We are delighted and excited to be launching Packaging Innovations in New York for 2018. Through our one-of-a-kind collaboration with the Pentawards, we have the opportunity to create a truly unique event to serve the North American packaging community. Our experience in Europe also gives us an invaluable level of expertise and heritage in this sector; plus the collaboration with Pentawards also enables us to deliver a very powerful and high level of content that simply cannot be seen anywhere else!
“Since its launch in 2016, the ADF&PCD shows have been received with exceptional enthusiasm from the market in the US, so it is a natural extension for both brands.”