ACI announces new strategic plan based on four pillars

Written on: February 3, 2020 by SprayTM

The American Cleaning Institute’s (ACI) Board of Directors has approved a new strategic plan with milestones for 2020-2022 to allow the association to be more agile, forward-thinking and better positioned for the long term, said Melissa Hockstad, ACI President & CEO during the 2020 ACI Annual Meeting & Industry Convention in late January. More than 1,000 professionals attended the meeting.

“We will stand and deliver based on four distinct pillars: business, science, sustainability and communications,” said Hockstad. “Our new strategic plan will strengthen ACI’s focus with where we want to win and where we can have maximum impacts for our member companies.”

The goals are as follows:

  • Business: nurture impactful relationships to accelerate growth and innovation across the cleaning products industry; help grow business-to-business related opportunities for ACI members and increase impact on legislative and regulatory outcomes affecting the supply chain and marketplace
  • Science: advance, promote and utilize science to drive informed dialogue and decision-making; increase the availability of and access to human and environmental safety information for cleaning product ingredients; create alignment across the industry and the stakeholder community to interpret cleaning product safety information to drive common sense decision-making by policymakers
  • Sustainability: define and drive impactful industry action to foster and shape a sustainable future; unite the supply chain to increase transparency; reduce emissions; value nature and contribute positively
  • Communications: proactively engage stakeholders to increase understanding, knowledge and trust of the industry; shift the media narrative about products and chemistries to showcase their beneficial and essential nature to consumers and customers and share the positive contributions the industry makes to health and well-being

“We must be open to new ideas to move ACI and our industry forward,” said Hockstad. “Working together, we can maximize our impact and deliver successfully and prosperously for our consumers, customers, co-workers and communities around the world.”

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