Precision’s new website and strategy, focused on YOU, goes live

Written on: April 29, 2020 by SprayTM

Aerosol valve and dispenser maker Precision has revamped its corporate website and builds on the company’s new communication strategy established in the Fall of 2019. The website incorporates Precision’s new slogan, “It all starts with you,” to summarize Precision’s strategy: to put the customer at the heart of all the company’s initiatives and its organization. The new version of the website also answers the most common questions asked by the company’s customers and prospects.

“Placing you—customers, prospects, visitors—and the answers to your expectations at the center of the group’s communication has become a matter of course for a company that has been reinventing itself since its acquisition in 2018, and where all strategic decisions are now taken by trying to anticipate your needs,” said Alexandre Basson, Marketing, Strategy, and Business Development Director of the Precision Group.

“This is what tends to illustrate the new keywords, ‘Your safety, your serenity, your solutions.’ The launch of the new website will also be an opportunity to renew our paper communication in the next few days and thus align all our communications with YOU and the solutions that Precision intends to bring to you,” he added.

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