Guardsman & Granite Gold form strategic partnership
Written on: June 30, 2022 by SprayTM
Guardsman specialty cleaning products are now part of the Granite Gold family of brands through a strategic partnership between Guardsman US LLC, an Amynta Group company, and Granite Gold Inc. (GGI).
Guardsman specialty cleaning products are now part of the Granite Gold family, which also includes MicroGold all-purpose cleaners and disinfectants. The Granite Gold family of brands help homeowners protect the delicate surfaces in their homes, from stone and quartz to wood furniture, fabric, leather, stainless steel and more.
The partnership comes more than a year after GGI launched the MicroGold brand of EPA- and FDA-approved bacteria and virus elimination solutions.
Products under the brand include:
- MicroGold Multi-Action Disinfectant Antimicrobial Spray – a solution that kills 99.9% of viruses and bacteria and includes a surface-bonding antimicrobial to suppress the growth of microorganisms – which is tested and proven effective to kill the COVID-19 virus
- MicroGold All-Purpose Cleaner, which kills 99.9% of bacteria, kills cold and flu viruses and has one of the fastest-acting solutions to kill the virus that causes COVID-19 – just 30 seconds; and
- MicroGold Waterless Hand Soap, an alcohol-free solution that kills 99.99% of germs with antibacterial properties that last up to four hours
“This partnership introduces Guardsman products to Granite Gold’s customer base and vice versa. Both brands have fiercely loyal customers due to their respective expertise – stone and quartz care and maintenance at Granite Gold and furniture care at Guardsman,” said Tim Mrotek, President of Global Consumer Warranty at Amynta Group.