Written on: August 17, 2022 by SprayTM
The International Organization of Aluminum Aerosol Container Manufacturers (AEROBAL) published the results of its competition for the world’s best and most innovative aluminum aerosol cans. Experts from nine globally renowned packaging and aerosol industry magazines selected the winners of the World Aluminum Aerosol Can Award 2022.
Trivium Packaging Brazil for Rexona
As the official dance partner of pop band Now United, Rexona’s graphics showcase bright, vivid colors and express the values of the group, instilling confidence that the product provides the protection consumers need.
The design reflects the fans’ desire to see the members of Now United on the can. The challenging design required a significant level of hands-on work to ensure the faces were of the highest quality in printing, all while maintaining Rexona’s brand positioning, group approval and technical feasibility. The visuals celebrate the group members, movement and dance. Rich in details, their faces and bodies are overlaid with colors and graphics, a challenging technical design aspect that required Trivium to capture all the nuances of expressions using 8-color dry-offset technology.
The aluminum packaging was launched using an advanced alloy developed by Trivium that contains recycled content and allows light-weighting that contributes to reduced consumption of aluminum with sustainable impacts on the overall supply chain. In addition, the deodorant can’s design includes a QR Code that connects consumers with a new, exclusive dance content hub, a new media platform that allows for the intrinsic connection between brand, product and content.
Ball Aerosol Packaging
The can represents a new era of sustainable packaging grounded in the mission to redefine aluminum aerosol packaging by reimagining, rethinking, rebuilding and replacing the current landscape of aerosol packaging. Ball has achieved a 50% reduction in carbon footprint compared to a standard aluminum aerosol can and launched its most sustainable aerosol can to date.
The “re:gen” can demonstrates what can be achieved when ReAl (Ball’s proprietary and patented alloy composition), 50% recycled content and low-carbon primary aluminum sourced from renewable energy sources such as hydroelectric power (which generates 75% less CO2e compared to the global average for aluminum production) are combined.
The cans produced are up to 30% lighter, compared to a standard aluminum aerosol can, while retaining strength, structure and package integrity. The impact of light-weighting is significant; less weight and less raw material means considerably less energy used in production and transportation.
Linhardt’s new aerosol cans for the German drugstore Müller’s private label brand AVEO consist of 100% post-consumer recycled aluminum and thus have a significantly lower carbon footprint than comparable standard cans. The rolled strips for Linhardt’s slugs are cast directly from the molten aluminum scrap, eliminating both the energy-consuming second melting process and the transport from the re-melter to the slug producer. The AVEO cans are decorated with mineral oil-free colors, with a possible exception of gold- and silver-colored decorations.
“It is excellent to see that AEROBAL members have convincing answers to customers’ demands for increased sustainability, compelling designs and more interactivity between packaging and consumers thanks to cutting-edge production technology,” said AEROBAL Secretary General Gregor Spengler.
“The innovative spirit of AEROBAL members allows them and their customers to stay ahead of the pack when it comes to the development of innovative, resource efficient, consumer-friendly and eye-catching packaging. All this makes me confident of a bright future for aluminum aerosols.”