Sure launches two new scents in its aerosol range

Written on: May 29, 2023 by SprayTM

Sure deodorant brand added two new scents to its existing female and male aerosol range: Sure Nonstop Freesia & Waterlily and Sure Men Nonstop Sensitive.

The addition of Sure Nonstop Protection Freesia & Waterlily taps into the 23% of females who see fragrance as a top consideration when choosing an antiperspirant, said Sure parent company Unilever. With 27% of male shoppers looking for products that do not irritate their skin, Sure Men Nonstop Protection Sensitive offers a deodorant to tackle this issue.

Unilever also noted that the antiperspirant can is made with infinitely recyclable aluminum and assembled in a factory using renewable grid electricity.

Sure is also launching its 72hr Nonstop Protection technology in roll-on formats, with the roll-on packaging made with 20% less plastic than previous packaging, according to the company. The expansion of Sure Nonstop Protection 72hrs into roll-on format follows the launch of the technology into aerosol last year, which delivered £8.7m ($10.73 million) sales value to the category.

A £5 million ($6.7 million) marketing campaign is supporting the launches.