Cosmoprof North America’s 20th exhibition a success

Written on: July 20, 2023 by SprayTM

B2B beauty exhibition Cosmoprof North America wrapped up a successful 20th anniversary edition at the Las Vegas Convention Center in Las Vegas, NV from July 11–13. Tradeshow attendance grew 20% over last year, welcoming thousands of retailers, distributors, investors and media, and more than 1,100 exhibiting beauty brands, all brought together to learn about exciting product launches and industry trends, build their business networks and strengthen collaboration opportunities. The three-day event attracted visitors and exhibitors from 108 countries.

Bringing all the major players in the beauty industry together in one place, Cosmoprof North America’s 20th edition had an unprecedented number of U.S. and international retailers, buyers, distributors and brands such as Walmart, Nordstrom, Costco, Neiman Marcus, Macy’s, Target, The Detox Market, Belk, Thirteen Lune, Sally Beauty, Unilever, Estée Companies, E.L.F. Beauty, Too Faced, Revlon and L’Oréal, just to name just a few. The show focused on many different beauty product categories, such as Hair Care, Skin Care, Makeup and Nails, and also spotlighted the Country Pavilions, an exclusive, continuing program that introduces emerging global beauty brands to the U.S. market.

Mariette Van Rooyen, Export Council Manager for Cosmetic Export Council of South Africa (CECOSA), said, “Our participation at Cosmoprof North America was a success for 10 South African companies, generating excitement and interest.”

Van Rooyen added, “This provided fruitful discussions, potential collaborations, and increased brand visibility, strengthening our presence in the U.S. market.”

Other curated areas at the Las Vegas show were Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities. Harlan Kirschner, CEO of the Kirschner Group, Inc., said that this year’s Cosmoprof was the busiest the company has had in many years.

“Not only was our domestic sales team overbooked with appointments, but our teams in Canada, Europe, Asia, Middle East and Latin America were very busy and held amazing meetings with our brands exhibiting,” Kirschner shared.

Cosmopack also continued to be a major draw as demand soars for supply chain solutions. This singular event addresses all aspects of product production, including raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery innovations and more. Additionally, with education is an integral part of Cosmoprof North America’s focus, this year’s attendees gained a wealth of knowledge and insight at 20th edition CosmoTalks seminars and panels, including “Disrupted Beauty Retail,” moderated by WSL Strategic Retail’s Wendy Liebmann. The Entrepreneur Academy presented workshops centered around product creation, marketing strategies, and winning approaches for budding beauty entrepreneurs, while Cosmopack Education offered complimentary sessions exclusively on the beauty supply chain.

The annual CosmoTrends report, curated by BEAUTYSTREAMS, featuring the latest trends and cutting-edge innovations, was supported through another exciting CosmoTalks session and featured the trends NIP-TUCK RELIEF, SKIN SHRINK, FUNCTION UP!, FRUITOPIA and HIGH-SCI.

The Cosmoprof North America 20th Anniversary Soiree concluded this year’s event, with a thrilling celebration of two decades of bringing the beauty industry together. The event included a special presentation of the Cosmoprof North America & Cosmopack North America Award winners. For the first time, this year’s winners, along with all global winners, will be presented and displayed at Cosmoprof Bologna in March 2024.

Cosmoprof North America is happy to renew its partnership with City of Hope, one of the country’s top ten comprehensive cancer centers, ranked by U.S News & World Reports. City of Hope’s renowned Beauty Industry Spirit of Life Celebration kicked off the biggest week in beauty at Resort’s World on July 10 and honored longtime CPNA partner, Dr. Farouk Shami, Chairman & Founder of Farouk Systems, Inc.

Cosmoprof North America will move back to the Mandalay Bay Convention Center next year; the event is scheduled for July 23-25, 2024. Cosmoprof North America Miami, the B2B gateway to the Latin American beauty market, debuts in Miami, FL from January 23-25, 2024.