Bharucha named P&G President, NA Personal Care & Beauty Operations

Written on: November 6, 2023 by SprayTM

Procter & Gamble exec Freddy Bharucha has been promoted from Senior VP of North America Personal Care to be the company’s first President of North America Personal Care & Beauty Operations. In addition to leading P&G Beauty’s media efforts and heading up its cross-category retail strategy, Bharucha will also serve on the board for the Personal Care Products Council (PCPC).


A 21-year veteran of P&G, Bharucha has lived and worked across a range of global markets including Asia-Pacific, Europe, North America, India-Middle East Africa, Greater China and Latin America. He has held leadership positions spanning multiple categories at P&G, including beauty, health, fabric and home care.

“With a consistent track record of brand, business and organizational growth, Freddy is well-positioned to take on this newly created position,” said Alex Keith, P&G Beauty CEO, and Markus Strobel, President of P&G Skin &Personal Care, in a joint statement.

“I’m simply humbled by this recognition and honored to be entrusted with the opportunity to play an even more hands-on role in P&G Beauty’s continued evolution,” Bharucha said.