Febreze reveals 2024 Scent of the Year: Romance & Desire

Written on: January 29, 2024 by SprayTM

Febreze has launched its third annual Scent of the Year: Romance & Desire. Whether it’s romantic or platonic, people crave meaningful relationships, said P&G. Romance & Desire was specifically created to help ignite inner passion for connection and spark an intimate mood in every room.

Febreze Releases Third Annual Scent of the Year, Romance & Desire: A Scent Created to Inspire Connection and Passion in 2024. (Graphic: Business Wire)

The scent of Romance & Desire combines the delicate allure of pink rose petals with the effervescent excitement of Champagne. The aroma of roses mixed with the soft citrus notes of sparkling wine create an intoxicating aura of beauty and elegance, building an atmosphere of both celebration and romance, said the company.

“With the rise of social media and offices continuing to work from home, we’ve seen an uptick in those craving in-person connection in our digital focused world,” said Febreze Master Perfumer Rafael Trujillo.

“As society continues to evolve into a digital universe, we can’t forget that as humans, our primary need to thrive is human connection. Febreze Romance & Desire reminds us of our love for love—it’s a passionate scent that ignites your inner need to bond with others,” he continued.

Trujillo and the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance & Ingredients, formulated the Scent of the Year to address how consumers are feeling and the scents they are craving in their home. This year’s research and global-trend forecasts found a collective focus on connection and romance, which led to the development of Romance & Desire as the 2024 Scent of the Year.

With more of a focus on connection and romance, Romance & Desire creates a mood that encourages camaraderie, bringing people together in person to fulfill their need for personal bonding and closeness, the company said in a statement. Febreze Romance & Desire comes in a variety of forms (air freshener, plug-in or Small Spaces) to suit all areas and needs.

To learn more about the 2024 Scent of the Year, visit www.Febreze.com/en-us/Scent-of-the-Year.