Cosmoprof North America Miami inaugural edition a success

Written on: February 7, 2024 by SprayTM

Cosmoprof North America Miami concluded its inaugural edition with resounding success, according to event planners BolognaFiere Group. The trade show, held January 23-25, welcomed 19,000 visitors representing 113 countries, alongside a diverse array of over 700 exhibitors from 40 countries.

Exhibitors at Cosmoprof North America Miami (representing categories in skin care, makeup, fragrance, hair care, nails and the beauty supply chain) had the opportunity to showcase new products and launches, contributing to the event’s overall success. The show floor was a hub for innovation, highlighting the latest trends and groundbreaking beauty solutions.

“The success of the first edition of Cosmoprof North America Miami is really a positive signal for the development strategy of the Cosmoprof network,” declared Antonio Bruzzone, CEO of BolognaFiere Group.

“As a global partner for business for all beauty stakeholders, our aim is to facilitate networking and commercial relationships; starting from today we can provide our global community two specific events dedicated to the U.S. market, enriching the global offer of our international platform,” he added.

Ed McNeill, Senior VP of USA Beauty, commented, “As we celebrate the triumph of Cosmoprof North America’s expansion to Miami, the launch’s success reverberates into Las Vegas, solidifying both shows as vital hubs in the ongoing robust growth of the beauty industry in the United States.”

The Professional Beauty Association’s Executive Director, Nina Daily, shared, “These events underscore the power of collaboration and a collective vision dedicated to empowering beauty professionals, strategically shaping the future of the industry.”

One of the distinctive features of the event was the presence of country pavilions, supported by foreign governments that recognized the pivotal role of creating exposure for their brands in the U.S. These pavilions—representing Brazil, China, Colombia, France, Germany, South Korea, Spain and Turkey—added a global dimension to the event, fostering international collaboration and showcasing the beauty industry’s diversity, said BolognaFiere Group.