Written on: March 7, 2025 by SprayTM
Sunscreen brand Coppertone announced its new partnership with rugby star Ilona Maher as the face of its new Unbeatable Performance campaign.
The campaign spotlights Coppertone Sport’s 4-in-1 sun protection that helps skin stand up to diverse conditions—including sun, sweat, heat and water. Maher, a force to be reckoned with on and off the rugby field, perfectly embodies the versatility and standout performance of the Sport line, said Coppertone.
“I’ve been using Coppertone for as long as I can remember, so I was thrilled to partner with them on this campaign,” said Maher.
“Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me—whether I’m spending long hours training or just going to the beach with my sisters.”
The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing. The campaign will also include social media and online video.
“Ilona is an inspiration in so many ways, and really embodies the definition of what strength and performance means,” said Tracy Feehan, VP Coppertone & Media Communications.
“We’re so excited to share, show and introduce an entirely new generation of people to the brand through our partnership with Ilona, while raising awareness of the importance of sun safety and encouraging people to live their lives to the fullest in the sun.”
