Written on: March 11, 2025 by SprayTM
Just in time for March Madness, Degree Deodorant announces its partnership with University of Southern California (USC) Women’s Basketball sensation JuJu Watkins to launch its new Whole Body Deodorant line.
Available at Walmart stores nationwide, Degree’s Whole-Body Deodorant redefines freshness with nonstop odor protection for the entire body—because staying fresh shouldn’t stop at the underarms, says the brand. As the player to watch this season in college basketball, Watkins knows what it takes to perform under pressure. When Watkins turns up the effort, Degree turns on the odor protection, keeping her fresh and confident through every sprint, shot and celebration.
“As a college athlete, I’m constantly on the move—running from class to practice, reviewing game tapes and spending time with my team,” says Watkins.
“With the long days and intense workouts, stress and sweat are just part of the game, and I need a deodorant that can keep up. Degree’s Whole Body Deodorant is a game-changer for me. A few quick sprays in between classes, before team meetings, or after practice, and I’m fresh all over and ready to go.”
To launch the campaign, Watkins surprised fans at her local Walmart in SoCal by showing up to shop for her favorite new Whole Body Deo from Degree, encouraging them to buy the product and enter the brand’s sweepstakes, and even showed off her hoops skills. The campaign video underscores Degree’s commitment to innovation and its role as an official NCAA corporate partner, while offering consumers a peek into Watkins’ personality and lighthearted sense of humor ahead of the Madness.
“We’re beyond excited to introduce Degree’s Whole Body Deodorant. We heard from our users that body odor can be a real setback when it comes to confidence, so we set out to create a solution that empowers everyone to live boldly, with the reassurance that Degree has their back… and pits, feet, thighs, and more,” said Chris Symmes, Head of Marketing for Degree.
“Partnering with JuJu Watkins, an athlete who embodies unstoppable confidence and determination, makes this launch even more powerful. Together, we’re inspiring people to stay fresh and give them the confidence they need to show up without BO getting in the way.”
As part of the campaign, Degree is is giving fans a chance to win tickets to the Women’s or Men’s Final Four games and more through a social sweepstakes, running now through March 30. Runner-up prizes will be announced on March 31. For full rules and to enter, visit DegreeDeodorant.com/MarchMadness.
