Written on: March 17, 2025 by SprayTM
Recognizing that getting kids outdoors can feel like bargaining—with parents looking for ways to get the family outside and children countering with reasons to stay inside—OFF!, one of SC Johnson‘s pest control brands, is making it easier for families to embrace the outdoors with the launch of OFF! for Adults & Kids. Suitable for children one year and older (when used as directed), the new fragrance-free repellents help keep mosquitoes away without the smell or greasy feel that may cause kids to resist bug spray—eliminating a common hurdle in the negotiation to get them outside, said the company.
As warmer weather arrives and outdoor activities kick into full swing, parents face a growing challenge: convincing kids to step away from screens and spend more time outside. A new survey commissioned by the OFF! brand, and conducted by The Harris Poll among over 1,000 U.S. parents of kids under age 18, reveals that 51% of U.S. parents say their children spend less time playing outdoors than they did at the same age, and an even higher percentage of parents (56%) report that their children would choose an extra hour of screen time over an extra hour of outdoor play.
OFF! is building on its commitment to outdoor play through a new sponsorship agreement with Little League, solidifying the brand’s position as the official mosquito and tick repellent of Little League Baseball & Softball. With a shared goal of encouraging outdoor play through youth sports, the OFF! brand will provide resources and education for Little Leaguers and their families to help protect against insect bites while spending time at their local league fields.
“As the world’s largest organized youth sports program, Little League believes in the power of youth baseball and softball to not only help kids enjoy the benefits of outdoor play, but teach life lessons that build stronger individuals and communities,” said Liz DiLullo Brown, Little League Executive VP & Chief Marketing and Business Relationship Officer.
“We look forward to working with the team at OFF! on new and innovative ways to support our local leagues and families as they hit the field this season.”
FREEMAN
To celebrate the partnership, the OFF! brand is working with Chelsea Freeman, a dedicated Little League parent, business owner and social media influencer who spends countless hours at the ballpark with her three children and husband, professional baseball star, Freddie Freeman. Freeman is joining the OFF! brand to highlight the benefits of Little League and the importance of insect bite protection as Opening Day nears, having experienced the realities of buggy springs and summers at the ballpark.
“I’ve learned that negotiations and compromises come with raising three energetic boys,” said Freeman. “When my oldest son started Little League, getting outside was no longer a battle—it became something we all looked forward to as a family.
However, with baseball season comes mosquitoes and ticks, and keeping her children kids protected without complaints was a challenge, added Freeman.
“OFF! for Adults & Kids helps avoid negotiating—it’s fragrance-free and non-greasy, making it easy for us to stay protected at the ballpark.”
As Opening Days kick off across the nation, the OFF! brand will be present throughout the Little League season—on social media and at marquee events, like the Little League World Series—helping make mosquito and tick protection one less negotiation for families. Families can choose between three product formats: OFF! for Adults & Kids Aerosol, OFF! for Adults & Kids Spritz and OFF! for Adults & Kids Lotion.
