Written on: April 9, 2025 by SprayTM
Ball Corp., a global provider of aluminum packaging for personal care, home products and beverages, and Beiersdorf, a global skincare company, won the Aerosols category at the CanTech Grand Tour Awards held on April 1, recognizing their lightweight aerosol can made from 100% recycled aluminum. Ball’s innovation was also honored with a Specially Commended prize for its advancements in sustainability.
Developed in collaboration with Beiersdorf, the innovation increased the recycled content of Beiersdorf’s NIVEA Men Black & White aerosol cans in Europe from 50% to 100%. The transition was driven by Beiersdorf’s strong commitment to sustainability and made possible using Ball’s proprietary ReAl alloy, ensuring high recycled content while maintaining strength, durability and weight reduction benefits.
“Sustainability is at the core of everything we do, and this recognition underscores our commitment to pushing the boundaries of aerosol packaging innovation,” said Victoria Marletta, VP Commercial for Personal & Home Care at Ball.
“By leveraging 100% recycled aluminum and our proprietary ReAl alloy, we are enhancing product performance while providing our customers with sustainable solutions that align with consumer expectations and environmental priorities,” Marlettta added.
By eliminating reliance on virgin aluminum, the ReAl alloy helps reduce carbon emissions throughout the product lifecycle. Recycling aluminum saves 95% of the energy required to produce it from raw materials, making this packaging innovation a substantial contributor to sustainability. This transition of Beiersdorf’s NIVEA can in Europe in 2024 resulted in an annual CO₂ savings of 7,700 metric tons, equivalent to the carbon sequestered by over 120,000 tree seedlings grown for 10 years.
“Transitioning to an aerosol can with 100% recycled content is a critical milestone in our journey towards our ambitious Net Zero targets,” said Gitta Neufang, Chief R&D Officer, Beiersdorf.
“By partnering with Ball to advance innovative packaging solutions, this achievement not only supports our climate goals but also reflects our dedication to meet consumer expectations for responsible and high-performance packaging.”
CanTech The Grand Tour celebrates excellence in metal packaging, recognizing innovations that push the boundaries of design, sustainability and performance.
For more information about Ball Corp., visit www.ball.com.
