Written on: May 27, 2025 by SprayTM
Revance brand Blue Lizard Australian Sunscreen is celebrating National Sunscreen Day on May 27 with a digital billboard in New York City’s Times Square, capping off Skin Cancer Awareness Month and heading into sun season with a bold message: Be Fearless in the Sun.
“We’re excited to mark National Sunscreen Day in such a powerful way,” said Steve Gallopo, Executive VP & Chief Commercial Officer, Consumer Skincare.
“This billboard is a monumental celebration of our heritage in mineral sun protection and a call to action for everyone to take sun safety seriously,” he added.
Noted Nicole Watson, SVP Global Therapeutics Marketing, Consumer Skincare, “Our mission is to make sun protection accessible and easy for the whole family. This recent rebrand reflects that, with cleaner formulas, enhanced aesthetics, and the same uncompromising SPF 50 protection people have trusted for years.”
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The Times Square billboard showcases Blue Lizard’s newly rebranded and reformulated line of mineral sunscreens. The updated formulas feature 100% mineral active ingredients and are free from fragrances, parabens, phthalates, oxybenzone and octinoxate—offering the same powerful broad-spectrum UVA/UVB protection the brand is known for, now with a cleaner ingredient profile and modern packaging.
As a partner of The Skin Cancer Foundation, Blue Lizard is reinforcing its long-standing commitment to sun safety and skin cancer prevention. This Times Square activation amplifies that mission on a national stage, empowering families to enjoy the sun with confidence and the protection they can trust, said the company.
