Written on: June 25, 2025 by SprayTM
Aptar Beauty, a global manufacturer of dispensing systems for the fragrance and cosmetics markets, recently celebrated the 60th anniversary of its Verneuil d’Avre et d’Iton facility in Normandy, France.
Aptar Beauty’s Verneuil d’Avre et d’Iton facility in Normandy, France.
Aptar has more than 13,000 employees in 20 countries, and more than 4,000 employees in France, across three specialized sites:
Together, these industrial hubs form the “Normandy platform.” Located within 100 km (62 miles) of each other, they promote regional manufacturing, as part of Aptar’s “local for local” strategy. Their synergy and complementary operations deliver real added value to long-standing partners and brands such as L’Oréal, Clarins, Pierre Fabre or Creed, said the company.
“Within five years, Aptar’s Normandy platform aims to become a global benchmark for our prestige fragrance and cosmetics clients in terms of innovation, quality and service,” said Jean-Noël Coninx, Normandy Operations Director, Aptar Beauty.
To meet market demands for new products and support innovation, Aptar has enhanced the Verneuil site’s operational capabilities by focusing on R&D functions for airless and fragrance prestige innovations, including the new Nomad Refill system, a refillable purse spray that can be refilled directly from a perfume bottle under five seconds, which launched in January 2025. The company also added new machines at the Verneuil facility, including an additional filling line and the site’s first electric molding press, which consumes approximately 25% less energy than a hydraulic press.
The Verneuil d’Avre et d’Iton site also plays a key role in Aptar Beauty’s full-service offering, by manufacturing and delivering turnkey solutions from production to final product. The Easy Spray miniature fragrance packaging, for example, is a best-seller among beauty brands, noted Aptar. This sampling solution is designed, assembled, filled and secured on a card by the Verneuil teams, offering a one-stop service to customers.
The site also manages the production of the iD SCENT range—a paper-based fragrance sampling solution that is recyclable thanks to its mono-material paper composition.
Aptar Beauty is taking actions to reduce its environmental footprint by promoting energy transition across all its production sites and advancing a circular economy model throughout its entire product range. At Verneuil d’Avre et d’Iton, this commitment includes recycling 95% of plastic materials used during production; phasing out POM (Polyoxymethylene) gradually in existing products and entirely in all new projects; integrating Post-Consumer Recycled (PCR) materials into packaging; and offering recyclable solutions to optimize the product end-of-life.
The site is ISO certified for ISO certified for quality, environmental management, energy efficiency and good manufacturing practices, and is Landfill Free. Through the Verneuil d’Avre et d’Iton site and the Normandy platform, Aptar Beauty embodies a future-oriented vision built on agility, synergy and sustainability, noted the company.
“Thanks to the expertise and agility of our teams, the Verneuil-d’Avre-et-d’Iton site will continue to reinvent itself to adapt to emerging market trends and deliver the best of French manufacturing to our customers,” shared Cyril Chevalier, Operations Director, Aptar Verneuil d’Avre et d’Iton.
