Written on: July 23, 2025 by SprayTM
Reckitt Benckiser Group plc announced it has entered into an agreement with Advent International, L.P., a global private equity investor, to divest its Essential Home business for an enterprise value of up to $4.8 billion and retain a 30% equity stake in the division.
In July 2024, Reckitt set out its strategy to reshape into a more efficient consumer health and hygiene company, focused on a portfolio of 11 high-growth, high-margin Powerbrands. The divesture of the Essential Home portfolio is a key part of this strategy and represents a significant step forward in reshaping Reckitt, noted the company.
Essential Home operates across the air care, surface, pest and laundry segments, and includes the global brands Easy-Off, Air Wick, Resolve, Calgon, Woolite, Cillit Bang and Sole, as well as approximately 75 other brands across more than 70 markets. Essential Home will also own the Mortein brand in North America, Europe and LATAM. Reckitt’s interest in six manufacturing plants will transfer with Essential Home, including plants in Tijuana (Mexico), Tatabanya (Hungary), Derby (UK), Granollers (Spain), Porto Alto (Portugal) and Florencio (Argentina), with a plan to separate part of the Raposo plant (Brazil).
“Essential Home will benefit from Advent’s new majority ownership with our retained minority stake in Essential Home providing a potential long-term value enhancement opportunity for Reckitt,” stated Reckitt CEO Kris Licht.
Added Ranjan Sen, Managing Partner, Advent, “We are confident we can build on the portfolio’s strong foundations to drive operational excellence and unlock the brands’ full potential. We look forward to working closely with Reckitt and the Essential Home leadership team on this exciting journey.”
The Transaction is expected to complete by Dec. 31, 2025.
