Written on: August 1, 2025 by SprayTM
Beauty brand Dove, Big Brothers Big Sisters of America (BBBSA) and Walmart are teaming up for the first year of a multi-year partnership on a series of back-to-school events at select Walmart locations throughout August. The initiative includes community events designed to support youth mentorship and confidence as students head into the new school year, beginning with a First Friday event on Aug. 1 in Bentonville, AR.
Each event will feature interactive activities to show how mentorship fosters confidence, self-worth and a strong sense of belonging. Attendees can meet local Bigs (mentors) and Littles (mentees), hear from on-site influencers serving as “Confidence Coaches,” participate in the “Picture Your Potential” photo experience, add their goals to the Vision Wall, and receive Dove and Dove Men + Care product samples and swag, along with confidence boosting resources.
“The start of a new school year brings excitement and new beginnings for young people everywhere. When we combine that energy with mentorship, incredible things happen,” said Artis Stevens, President and CEO of Big Brothers Big Sisters of America.
“Through this partnership with Dove and Walmart, we’re recognizing what happens when young people have champions in their corner—they feel seen, build confidence and are empowered to reach their full potential. This partnership not only supports students as they head back to school, but also builds connections that will last a lifetime.”
“As the largest provider of self-esteem education globally, Dove has seen firsthand how confidence-building support can shape a young person’s future,” said Javeria Rehman, Chief Growth Officer, Skin Cleansing & Purpose, Dove North America.
“We’re proud to expand that mission alongside our partners in communities across the country, just in time for back to school.”
Dove, Walmart and Big Brothers Big Sisters of America are united in their commitment to helping young people thrive. As a provider of self-esteem education, Dove has reached more than 130 million young people through its Dove Self-Esteem Project and believes that no young person should be held back from reaching their full potential. Walmart, deeply rooted in communities across the U.S., provides everyday platforms for connection and support where families live and shop. Big Brothers Big Sisters of America brings over 120 years of experience as the nation’s leader in one-to-one youth mentoring, with a presence in all 50 States and more than 5,000 communities.
Event activations will take place at the following locations:
