Written on: January 28, 2026 by SprayTM
Dove Men+Care has launched its new Maximum Protection antiperspirant range, which the brand says delivers its strongest and longest-lasting sweat protection for men yet.
Dove Men+Care saw men sharing sweat “hacks” online—from layering shirts to experimenting with lemons or tomato juice—in an effort to manage heavy sweating. The Maximum Protection range was created to replace those outdated hacks with dependable, approachable protection, delivering care and confidence without the trial-and-error.
Formulated for men who need stronger, longer-lasting sweat protection, Dove Men+Care Maximum Protection provides up to 96 hours of sweat defense for the moments that matter most. Available in two scents, Clean Comfort (bergamot and cedar) and Ocean Breeze (fresh mint and amber), the product lineup includes Antiperspirant Dry Spray, Antiperspirant Stick and Soft Solid Stick.
“Our goal with Maximum Protection was to create a solution that meets men where they are,” explained Unilever Associate Director, Dove Men+Care Deodorant, Lindsey Lapin.
“This is our strongest sweat protection, designed for real-life situations where confidence matters. Men shouldn’t have to rely on internet sweat hacks to feel protected and comfortable.”
