Written on: March 13, 2026 by SprayTM
Bath & Body Works (BBW) is welcoming Spring with a playful collaboration with PEEPS, the iconic Marshmallow treat synonymous with Easter. The limited-time collection adds a sweet dose of color and fun to Easter and spring celebrations with items spanning body care, home fragrance, décor and accessories.
Developed in partnership with world class perfumers, noted BBW, the collection captures the unmistakable sweetness of PEEPS in fragrance form. The brand-new scent, Peepin’ It Real, features notes of fluffy Marshmallow, sugar crystals and whipped vanilla, delivering a soft, sweet and comforting fragrance that channels everything fans love about PEEPS.
The collection includes fine fragrance mist (full size and travel size), foaming hand soap, shapeable soap, body cream, body wash, lip gloss, single wick candle, PocketBac hand sanitizer, car diffuser and other accessories.
“We are so excited to partner with PEEPS, an iconic symbol of spring,” said Kristie Lewis, Senior VP of Merchandising.
“This collaboration was all about capturing that feeling of joy and tradition that comes with the season. By bringing this beloved Easter classic to life through fragrance and gifting, we’re giving consumers a fun, feel good way to celebrate spring’s happiest moments.”
