Written on: May 16, 2026 by SprayTM
Edgewell Personal Care Company has tapped social media personality Alix Earle to collaborate with its Hawaiian Tropic brand for a second year, helping sun-seekers dance their way into a sun-kissed glow with full-body sun care application.
Following the brand’s Tana Sutra campaign featuring Earle in 2025, Hawaiian Tropic is back with a campaign set to the tune of the nostalgic ’90s anthem “I Touch Myself” by Divinyls. A love letter to the sun, the campaign reimagines applying sun care as a playful, sexy dance routine with moves brought to life by Earle, who recently competed on Dancing with the Stars.
“This campaign combines everything I love—dance, confidence, and not taking yourself too seriously,” says Earle.
“Hawaiian Tropic turned SPF into a whole vibe, and getting to bring that to life through movement was such a dream. It’s fun, it’s flirty, and it’s the kind of energy I want to live in all Summer.”
Shot on location in Los Angeles by Aerin Moreno, who directed Hawaiian Tropic’s campaign with Earle last summer, the full-length video transports viewers to an idyllic beach, where Earle’s ode to the sun is complimented by an iconic application routine. The routine features Hawaiian Tropic’s products that feel so beautiful on the skin, they make you want to “touch yourself.” Hawaiian Tropic partnered with Grammy award-winning choreographer Robbie Blue to create the viral dance moves that cleverly double as SPF application, elevating it into a flirty, confidence-boosting ritual.
Watch Earle’s new Hawaiian Tropic video below.
