Written on: June 19, 2026 by SprayTM
Joico announced a new collaboration with DC Studios in celebration of Supergirl, the new DC Universe film soaring into theaters on June 26, 2026.
Inspired by Supergirl‘s themes of strength, resilience and iconic power, the partnership brings Joico’s haircare and styling products into the spotlight—celebrating hair that holds strong, shines boldly and shows up with confidence, no matter the challenge.
At the center of the campaign is Hold Hero, Joico’s high hold, shine boosting finishing spray designed to deliver long control and brilliant shine. The collaboration also features fan-favorite Joico stylers including Heat Hero, Power Spray and select products from the Defy Damage collection—all crafted to help protect hair while delivering professional grade results at home. To mark the moment, Joico will introduce limited edition Supergirl–themed packaging across select hero products.
