Written on: July 11, 2026 by SprayTM
Bath & Body Works has launched Fruit Fusion, a juicy new body care franchise built around fruit-forward fragrance and real, lasting hydration, with actress and singer Hilary Duff as brand ambassador and creative partner.
The Fruit Fusion lineup features four juicy, on-trend scents: Watermelon Whirl (sugared watermelon, fresh juice, soft musk), Tangerine Twirl (bright tangerine, juicy citrus, solar burst), Berry Bliss (sweet berry, tart pomegranate, sheer woods), and Banana Blend (whipped banana, smooth vanilla, radiant amber). Forms include Perfume Mist for Body & Hair, Mini Perfume Mist, PocketSpray Hand Sanitizer, All Day Moisture Body Wash, Smooth & Soothe Body Cream, Lip Oil and more, allowing customers to personalize routines through layering.
The Fruit Fusion formulas are dermatologist-approved, vegan and made without sulfates, parabens and phthalates. They pair perfumer-crafted fragrances with skin-focused ingredients including shea butter, coconut oil and hyaluronic acid to deliver more hydrated skin that feels soft and smooth while helping maintain the natural moisture barrier. The launch also introduces bright, playful packaging with new bottle architecture and soft-touch finishes.
Fruit Fusion is designed as a long-term franchise, with new scents and formats planned over time.
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