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LUXE PACK MONACO rebrands as LUXE PACK WORLD

Written on: September 30, 2026 by SprayTM

The organizers of LUXE PACK MONACO announced that, effective 2027, the packaging trade show will be rebranded as LUXE PACK WORLD.

“This new identity marks more than a change of name. It reflects the international reach, ambition and evolving role of the leading gathering for the luxury packaging industry,” noted Fabienne Germond, LUXE PACK Shows Director.

“It signals a new dimension of the event, one designed to connect an increasingly global luxury and premium ecosystem, anticipate the transformations shaping the industry, and create even more meaningful opportunities for brands, suppliers, designers and decision-makers.” 
As the luxury packaging landscape evolves, excellence is emerging from new geographies, while brands are looking for new ideas, expertise and partners across borders, said show organizers. LUXE PACK WORLD will respond by expanding its international brand recruitment across Europe, Asia, the Americas and emerging luxury hubs, bringing new communities and opportunities to Monaco.
LUXE PACK Shows said that LUXE PACK WORLD 2027 will build on the heritage and selective positioning that have made Monaco a unique meeting place for the industry, while strengthening the event around four strategic priorities: Reach, Content, Connection and Experience.
  • Reach will extend further internationally, with proactive brand recruitment designed to bring new pools of the luxury and premium brands to Monaco.
  • Content will move beyond product sourcing to address the questions shaping the future of packaging. A strengthened program will focus on three key territories, Strategy, Innovation and Design, covering topics ranging from markets, consumer trends, transformation and sustainability to new technologies, traceability, materials, craft and new aesthetics.
  • Connection will become even more intentional. Curated matchmaking, targeted one-to-one meetings, and dedicated networking moments will help transform attendance into relevant business opportunities.
  • Experience will be elevated throughout the three-day event, with facilitated travel and transfers, dedicated brand and VIP welcomes, curated content journeys, lounges, networking and social moments, and an awards ceremony, all designed to encourage more time, engagement and meaningful interaction.
The evolution to LUXE PACK WORLD will also extend connections beyond the three days in Monaco. A selective digital platform will nurture the community throughout the year, while curated introductions and targeted meetings will help exhibitors and brands identify relevant opportunities before and during the event. For exhibitors, the experience will also be simplified through a dedicated point of contact for their needs, allowing them to focus on what matters most: showcasing their expertise, meeting the right people and developing business, said show organizers.
LUXE PACK WORLD 2027 will be held at the Grimaldi Forum in Monaco from October 4–6, 2027.