May 2020

ACI launches “Discover Clean” campaign

The American Cleaning Institute (ACI) has unveiled its new “Discover Clean” initiative, featuring updated insights and information on cleaning products across ACI’s social media channels.

“In the wake of the COVID-19 pandemic, millions of people are using cleaning and hygiene products more than ever,” said Melissa Hockstad, ACI President & CEO. “Through ACI’s ‘Discover Clean’ campaign, we want to enhance consumer insights into how products and ingredients work and the safety and science behind product formulation.”

The weekly #DiscoverClean posts will be featured on ACI’s Facebook, Instagram and Twitter channels. The campaign will provide consumers with reliable information and useful tips on soaps, hand sanitizers, fabric care products, cleaning products and disinfectants that they use safely and effectively every single day.

“As an industry, we are committed to creating an environment of understanding,” added Hockstad. “We want to maintain and build confidence in the products people depend on every day to play a vital role in protecting their health and enhancing their overall well-being.”