March 2021

Alupro launches portal to boost aluminum recycling in the UK

British aluminum packaging recycling organization Alupro has unveiled its new “Recycle Aluminum” website to educate consumers about the infinitely recyclable benefits of aluminum packaging. Working to fulfil the industry’s obligation to meet recycling targets,  https://recyclealuminium.org.uk/ is an educational hub, featuring the latest data, how-to guides, blog posts, videos, fact sheets and more.

In the UK, more than 12 billion items of aluminum packaging are sold every year, from beverage cans and foil trays, to cooking foil, aerosol containers, caps and closures, Alupro said. Harnessing the circular properties of aluminum, Alupro aims to educate consumers about the benefits of recycling.

While 56% of the UK’s aluminum was recycled in 2019, Alupro’s goal is 100%. Education and information is key to further improving recycling rates and the new website aims to inspire, inform and encourage national behavioral change, Alupro said.

“Last year, more aluminum packaging was collected for reprocessing than ever before,” said Rick Hindley, Executive Director at Alupro. “At Alupro, we are striving to achieve our vision of a recycling rate close to 100%, with information and education playing a pivotal role. Our new website will not only provide valuable information to consumers, but also encourage households to make better and more informed decisions when it comes to disposing of their valuable aluminum packaging.”

The portal features a host of useful advice articles, blogs, videos and fact sheets. For more info, visit https://recyclealuminium.org.uk/.