February 2014

Aveda Founder dies of pancreatic cancer

Horst Rechelbacher, founder of Aveda Corp., died Feb. 15 at his home in Osceola, WI. He was 72. The cause was pancreatic cancer.
Born in Austria, Rechelbacher founded Aveda Corp., which grew from a small salon hair care brand to a leading player in natural and eco-friendly personal care. Rechelbacher sold Aveda to The Estée Lauder Companies in 1997 in a deal that was valued at around $300 million.