The Pantone Color Institute announced the Color of the Year 2019 is Living Coral (specifically, Pantone 16-1546). This color is vibrant yet mellow with a golden undertone that energizes and enlivens. Living Coral also has a soft edge that provides warmth and comfort and is an answer to the onslaught of digital technology and need for authentic and immersive experiences that enable connection and intimacy.
“Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color,” said Pantone’s Leatrice Eiseman.
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings and industrial design, as well as product, packaging, and graphic design.
To arrive at the selection each year, experts at the Pantone Color Institute comb the world looking for new color influences: entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, socio-economic conditions, new technologies, materials, textures and effects.
Meanwhile for 2020, Clariant’s color forecast chooses green. In its ColorForward 2020, the 14th edition of the annual color forecasting guide for the plastics industry, Clariant color-trend watchers see a shift to cooler blues and greens in the palette, following years of warmer tones. Of the 20 colors in the latest edition of ColorForward, five of them are different shades of green, some of which look natural and a few artificial.
There are also a few warmer colors such as reds, yellows and a couple of oranges. These tend to be bright and, in many cases translucent or tuned up with special effect pigments.
“There are a lot of things going on in the world these days,” said Judith van Vliet, ColorWorks Designer and a leader of the ColorForward team. “Not all of them are negative, but the sheer volume of ideas, images and information confronting us, and the speed at which it comes at us, can seem overwhelming. Instead of trying to escape, which often seems impossible, people are seeking ways to harden themselves as a sort of emotional self-defense. We see other trends springing from developments in gene modification, increasing surveillance and loss of privacy, and the potential for ultra-high-speed travel.”