October 2020

Febreze calls on dog owners to “Say Up to Your Pup” during Adopt-A-Dog month

To help support and ease canine adoptions, Procter & Gamble’s Febreze Fabric Refresher, the North Shore Animal League America and Queer Eye star Karamo are launching “Say Up to Your Pup.” This is a call for dog owners to invite their furry friends up onto furniture for cuddles and to stop worrying about pet odors that may get left behind.

The Shore Animal League America is the world’s largest no-kill rescue and adoption organization. The goal of the collaboration is to help make the transition from shelters to homes a bit easier for everyone during Adopt-a-Dog month in October.

“My dog Logan is so adorable, but I was always hesitant to let him next to me on my couch or in bed because of the smell he’d leave behind,” said Karamo. “But with Febreze Fabric Refresher, living with a dog means still having a fresh-smelling home all the time. Now I say come on ‘up’ and give me all the cuddles!”

Febreze Fabric Refresher can be used on fabrics weekly to eliminate odors as part of a regular cleaning routine. To use, simply turn the nozzle on, and spray in a sweeping motion to lightly mist the fabric in question, and then let it dry. It can be used on hard-to-wash fabrics like carpets, furniture, upholstery, bedding, throws or blankets.

Karamo will be sharing photos of his dog on Instagram and encouraging others to join in. For every in-feed photo or video on Instagram of a dog “up” on a couch, bed, or furniture with the hashtag #SayUpWithFebreze, Febreze will donate $25 (up to $25,000 with a minimum donation of $20,000) to support North Shore Animal League America’s no-kill mission. Instagram profile must be set to public in order for hashtag use to be counted as a donation.

“It’s important that pet-parents create homes that are comfortable for everyone, where quality time can be shared,” said Joanne Yohannan, Senior VP of Operations at North Shore Animal League America. “We are excited to partner with Febreze on ‘Say Up to Your Pup’, since Febreze Fabric Refresher is one tool that helps pet parents worry less so they can confidently invite their dog ‘up’ for more cherished time together.”

Febreze Fabric Refresher is available in 27oz. trigger spray bottles at retailers nationwide and online in varieties such as Pet Odor Eliminator, Extra Strength and Gain.