Designed to inspire holiday shoppers to give “the gift of feelings,” Glade opened up its first-ever Boutique in New York City. From now until Dec. 23, shoppers traversing the cobblestone streets of Manhattan’s trendy Meatpacking District can stop in for a free journey through five dazzling, interactive spaces, each inspired by and infused with one of Glade’s fragrances.
Inspired by Sparkling Spruce
The idea behind the Glade Boutique is to show how scent can alter the way people feel–and even inspire them to lend those feelings to others.
Upon entering, visitors are invited to relax in the “Feelings Lounge,” decorated by famed designer Stephanie Goto, based on the feelings she drew from Glade’s fragrances. In the first room, visitors find themselves in a wintry forest, where snow-covered boughs emit Glade’s Sparkling Spruce fragrance.
Flirty, inspired by Blooming Peony & Cherry
Next, the Relaxation Room, inspired by Hawaiian Breeze, is the inside of a larger-than-life conch shell through which a relaxing warm breeze flows. The third room, Flirty, invites guests for a personal fashion photo shoot and the opportunity to step into a luxury gown created by designer Pamela Dennis, all while Blooming Peony & Cherry fills the air. After the Clean Linen room, visitors take part in an exhilarating 3D virtual reality ride, the Energized room, over a blooming meadow and down a waterfall while experiencing Glade’s Red Honeysuckle Nectar fragrance.
Before leaving, guests are invited to visit Glade’s Scent Lab, offering an up close experience with Glade’s fragrance catalog, including some scents due to hit the market in 2015.
The Energized experience
The Glade Boutique is located at 408 W 14th St. in New York, NY and is open from Nov. 18 to Dec. 23, 11am-8pm Mon-Fri, 10am-8pm Sat and 11am-7pm Sun. It will not be open on Nov. 27, Thanksgiving Day.