May 2018

IFRANA Unveils New Name, Logo

The International Fragrance Association of North America (IFRANA) has Fragrance Creators Association logounveiled its new name: Fragrance Creators Association. The updated identity is based on the organization’s onus that fragrance can enhance lives, beyond all frontiers and cultures, and that values matter. The organization’s new logo is designed to evoke the creative, collaborative and humanistic spirit of the industry, from farmers to scientists to entrepreneurs. The organization’s brand rollout also included a revamped website, fragrancecreators.org, and updated social media platforms on Facebook, Instagram, and Twitter.