May 2021

Kao Corp. launches Oribe hair care line in Japan

Kao Corp. announced it has launched the prestige hair salon brand Oribe in Japan, through its subsidiary, Kao Salon Japan.

Oribe Dry Texturizing Hair Spray

Oribe has 23-SKUs in hair care brand and has a robust market presence in salons and department stores in Europe and the U.S. This is the brand’s fifth launch in an Asian country and Kao aims to expand its salon business offerings and enhance its customer base in the region, further strengthening its global presence, the company said in a statement.

Founded in 2008 in New York, Oribe joined the Kao Group in 2018. In the U.S., the brand also includes body care and fragrance products, in addition to hair care products. The products, sold in top-class salons and high-end department stores, target women leading luxury lifestyles.

In Japan, Oribe has been rolled out in selected salons. Lectures will be held on Oribe’s beauty counseling and Oribe’s styles. Moreover, the company will offer a unique brand experience for beauty professionals (beauty writers, stylists, models, etc.) to acquire Oribe fans, improve brand recognition, and establish luxury brand image, Kao Corp. said.

“We have decided on its launch, believing that this brand loved by many celebrities in the U.S .can propose high-quality, elegant beauty together with numerous sophisticated stylists in Japan as well,” said Yuichi Akagi, President of Kao Salon Japan. “Please experience the hair collection Oribe, developed without compromise to provide customers with what is best.”