Revlon announced today that Benjamin Karsch is joining the company as Executive VP, Chief Marketing Officer, Revlon Consumer.
“In our extensive search, we wanted someone who could passionately inspire a deeper engagement with our brands, our consumers and the strategy of value creation of our company,” said Lorenzo Delpani, Revlon’s CEO. “We are excited to have found these leadership qualities in Benjy, who is an important addition toward fully realizing our vision of Love Is On and our mission to offer better beauty solutions to our consumers.”
Karsch is an expert in consumer-facing brands and packaged goods. Most recently he served as Cigna’s chief marketing officer where he was responsible for shifting their U.S. health insurance business from a B2B focus to a consumer-centric approach, re-launching their brand and building digital, mobile, marketing analytics, customer insights, and customer experience capabilities. He has experience across diverse industries, from consumer products to hospitality to healthcare, and diverse geographies, from China to Israel. In prior roles, he led global marketing at Las Vegas Sands, served Fortune 100 packaged goods clients at McKinsey & Company, and held brand management leadership roles in both the U.S. and overseas markets at Procter & Gamble and Johnson & Johnson. His command of data analytics reaches back to the Bachelor of Science in Economics that he received from the University of Pennsylvania.