As part of its commitment to help address ocean plastic pollution, SC Johnson launched a new line of Mr Muscle Platinum Window & Glass cleaner featuring 100% recycled ocean-bound plastic bottles in the UK and Ireland.
SC Johnson is partnering with Plastic Bank to reduce the amount of plastic waste entering the ocean and to also alleviate poverty. The partnership includes the opening of 509 plastic collection points across several countries including Indonesia, the Philippines, Thailand, Vietnam and Brazil, which offers collectors a premium for the plastic they collect. Plastic Bank plans to collect 15,000 metric tons of plastic waste per year.
“These Mr Muscle bottles are our latest effort to incorporate post-consumer recycled waste into our packaging,” said Fisk Johnson, Chairman and CEO of SC Johnson. “Together with Plastic Bank, we’re working to help protect the health of our ocean ecosystems and at the same time improve the lives of individuals around the world.”
“Our partnership with SC Johnson is an important step in ocean stewardship,” said David Katz, Founder and CEO of Plastic Bank. “By supporting the collection of plastic waste and use of 100% recycled ocean-bound plastic in their bottles, they are enabling people to make a profound impact on the world.”
The new line of Mr Muscle Platinum Window & Glass ocean-bound plastic bottles are now available from Wilko and Amazon, and will be rolling out to more stores in the coming months, SC Johnson said.
SC Johnson aims to triple the amount of post-consumer recycled plastic content in packaging by 2025, including Mr Muscle and several other product lines. SC Johnson removed more than 1.7 million kilograms of plastic from its primary packaging during fiscal year 2018/19. SC Johnson is a signatory of The New Plastics Economy Global Commitment, an initiative led by the Ellen MacArthur Foundation in collaboration with UN Environment to establish a common vision for companies to help create a circular economy for plastics.