August 2017

Seventh Generation introduces new disinfectant spray

Seventh Generation,  household and personal care products company and player in the environmentally conscious products space, announced the launch of Seventh Generation Disinfectant Spray. Seventh Generation’s new Disinfectant Spray kills 99.99% of bacteria and viruses1 using CleanWell™ technology, a disinfectant formula based on thyme oil.

7th-webThe new products help eliminate odors and feature scents made with essential oils and botanical extracts; available in three SKUs: Lavender Vanilla & Thyme Scent, Fresh Citrus & Thyme Scent, and Eucalyptus, Spearmint & Thyme Scent. With this product, there is no rinse required after use, even on food contact surfaces, a unique attribute in the category. The spray is also non-flammable and powered by compressed air, utilizing continuous 360° spray technology that won’t lose pressure.

“Seventh Generation has always believed that every element of our products should keep the wellbeing of our customers in mind,” said Joey Bergstein, COO of Seventh Generation. “Our new disinfectant sprays are no different; we went through extensive work to ensure we were putting together a botanically based spray we can feel good about people using in their homes.”

The new disinfectant is appropriate for use in homes and is effective at killing viruses specifically: Rhinovirus type 37 (the common cold virus) and Influenza A viruses, including H1N1. It’s also effective at killing bacteria, specifically: Staphylococcus aureus, Salmonella enterica, Pseudomonas aeruginosa, and Escherichia coli.

While it is not required by U.S. law, Seventh Generation lists ingredients on all their cleaning product labels, including fragrance ingredients. Seventh Generation has extended this practice to the new line of Disinfectant Sprays. In addition to the disclosure of the active ingredient (as required by law) the formula’s other ingredients, including fragrance ingredients, are voluntarily listed on the product labels.

The new disinfectant sprays are currently rolling out nationwide at CVS Pharmacy, Target, grocery and natural food stores. For more information about Seventh Generation, please visit www.seventhgeneration.com.