December 2018

Starco Brands earns EPA’s Safer Choice moniker

Starco Brands has earned the distinction of being a 2018 Safer Choice Partner of the Year for its household cleaning aerosol line Breathe. The Environmental Protection Agency (EPA’s) Safer Choice Program recognizes products that are safer for families, workplaces, communities and the environment. Breathe contains the BreatheSafe Technology developed by Chase Products which allows the aerosol to be powered by air and uses eco-friendly ingredients. The chemistry of the product is specifically being honored by EPA, as well as Breathe’s design, manufacture and promotion of EPA’s Safer Choice program.

“Our mandate, since our beginning, is to create behavior-changing products and brands,” said Ross Sklar, CEO of Starco Brands. “Having products that are family-safe, extremely efficacious and cost-conscious allows consumers the ability to make smart choices. Consumer safe, environmentally safe and high performing solutions must work hand in hand. Being named Partner of the Year validates our strategy and commitment to creating novel and disruptive consumer products.”

Breathe offers a full line of aerosol household cleaners for stainless steel, furniture, bathrooms, and multi surface cleaning, which are available at retailers nationwide. To qualify for the Safer Choice label, a product must meet EPA’s Safer Choice Standard, which includes stringent human and environmental health criteria. Breathe has also been honored with three prestigious industry awards from the National Parenting Product Awards (NAPPA), Mom’s Choice Awards Silver Recipient and Clean Eating Magazine Clean Choice Award.

Breathe and POY Logo