Starco Brands announced that it has signed a 10-year national licensing agreement with Betterbilt Chemicals to market the full line of Betterbilt’s plumbing products, coatings and other aerosol products.
“Adding Betterbilt is a logical next step in Starco Brands’ expansion,” said Ross Sklar, CEO of Starco Brands, “Betterbilt has long offered a host of behavior-changing DIY products for multiple consumer markets. The addition of Betterbilt to Starco Brands gives the company a significant new revenue source and gives Betterbilt access to the Starco Brands marketing team.”
Betterbilt Chemicals (a division of The Starco Group) was established in 1970 and has long been recognized for its leading DIY products and plumbing chemicals sold through the professional plumbing community as well as big box and hardware retail. Betterbilt delivers to the “Pro DIY’er” some of the most efficacious plumbing chemicals on the retail market today.
Mr. Sklar added, “Starco Brands is thrilled to take the Betterbilt brand to the next level and expand on the platform that Betterbilt has created over the last 40 years. With existing distribution to Walmart, Menards and other DIY retailers, Starco Brands believes the Betterbilt brand, product line and opportunity for line extension suits Starco Brands overall core competencies and mission extremely well.”