August 2017

Starco launches EPA Safer Choice aerosol line

Breathe, the first aerosol cleaning line ever certified by the U.S. Environmental Protection Agency (EPA)’s Safer Choice Program, is now available at all 93 Wegmans Food Markets stores. Products that carry the Safer Choice label have been carefully evaluated by EPA scientists to ensure they contain ingredients that are safer for human health and the environment.

Breathe Final Product PhotoBreathe is powered by air with BreatheSafe technology.

“We are honored to offer Breathe to Wegmans’ consumers first, as the retailer has a history of supporting products that are both efficient and safe for people, pets and the environment,” said Ross Sklar, chief executive officer, Starco Brands.

Wegmans, recognized by the EPA as an outstanding Safer Choice Retailer three years in a row, is a longtime champion of the Safer Choice Program and products. The company is committed to offering national and Wegmans brand cleaning products that meet Safer Choice standards. Breathe fits with their mission to provide best-in-class, effective and environmentally responsible product offerings to their customers.

Wegmans is now offering the full line of Breathe aerosol household cleaners for stainless steel, furniture, bathrooms, and multi-surface cleaning. The national roll-out of Breathe will be expanded to other retailers in early 2018. For more information about Breathe products, visit www.breathecleaning.com.