Symrise is continuing to grow its flavor and fragrance market positioning in China with the inauguration of a new creative center in Pudong, Shanghai. The €8 million ($9.9 million) facility features cutting-edge technology for perfumers to develop an estimated 9,000 different fragrances for the Chinese market each year. It has larger spaces for fragrance creation and market research, an application laboratory for customer samples, hair and home care test rooms as well as consumer insights facilities, all in close proximity to each other.
