February 2017

WAIB & CAPCO hire branding firm to promote aerosol message

The Western Aerosol Information Bureau (WAIB) and the The Consumer Aerosol Products Council (CAPCO) have reported their branding effort is gathering strength and that they have signed a contract with branding firm Connector Branding to begin the process of “Finding Solutions” to promote the aerosol industry.

Connector Brand will begin the “branding” process in March of this year.

A Steering Committee of industry professionals is being formed to guide the branding efforts through the process. WAIB and CAPCO are doubling their fundraising efforts to fund the branding now and to sustain the brand once designed.