March 2021

WeCosmoprof International set to debut in June, virtually

The first edition of WeCosmoprof International, organized by Cosmoprof Asia Ltd. (a joint venture between BolognaFiere and Informa Markets), will take place virtually June 7–18.

WeCosmoprof International combines Cosmoprof Worldwide Bologna, Cosmoprof Asia, Cosmoprof North America, Cosmoprof India and Cosmoprof CBE Asean. Stakeholders from all continents will participate, starting with Asia and moving on to Europe, Africa, Oceania and the Americas.

“International presence and inclusivity in all major world markets are the main features that make the Cosmoprof network a unique and essential business partner for the global cosmetics industry,” said Gianpiero Calzolari, President of BolognaFiere. “Today, with the launch of the first edition of WeCosmoprof International, these elements become the fundamental characteristics of our first-ever digital event aimed at a growing pool of global
operators.”

BolognaFiere said it has collaborated with Informa Markets group, the ITA – Italian Trade Agency, the Italian Ministry of Foreign Affairs and International Cooperation and Cosmetica Italia – Personal Care Association to make the event happen.

“Thanks to the synergy with our partners, WeCosmoprof International will involve companies and operators in all the main markets, multiplying business opportunities through new channels specific for each geographical area,” added Enrico Zannini, GM of BolognaFiere Cosmoprof. “The promotion and its initiatives will involve the entire user database of our Cosmoprof-branded events, making the most of the potential of our global platform.”

The tool Cosmoprof My Match will provide networking opportunities worldwide, allow virtual meetings through live chats and other interactive systems, and will provide the download of business contact information to continue relationships after the event.

The event also features specific content in Cosmotalks – The Virtual Series, with insights about new trends and the evolution of crucial markets for the industry, and Cosmo Virtual Stage, which is dedicated to the professional channel.

In 2020, digital events by Cosmoprof included more than 50,000 participants from 120 countries; more than 10,000 users watched the webinars and videos.

For more info, visit www.wecosmoprof.com.