Secret Deodorant, from Procter & Gamble, is partnering with Warner Bros. Pictures’ Beetlejuice Beetlejuice for a journey into the Afterlife. In the deodorant’s latest supernatural spot, Secret refreshes visitors of the iconic Afterlife Waiting Room with Secret Whole Body Deodorant, which provides odor protection from smells, everywhere.
Taking viewers to the strange and unusual world of the Recently Deceased, the ad showcases a magician’s assistant and an unfortunate hiker as they await their future in the Afterlife. While waiting for her final destination, the magician’s assistant shares her secret to eliminating odors from “your pits to your bits” without leaving residue or white marks behind.
“We developed the Secret Whole Body Deodorant collection to provide long-lasting odor protection for women no matter what life—or the Afterlife in this case—throws their way,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble.
Shared Dana Nussbaum, EVP of Worldwide Marketing for Warner Bros. Pictures, “We are thrilled to ‘bits’ to partner with Secret Whole Body Deodorant and bring them into the world of Beetlejuice Beetlejuice in a way that is unique and surprisingly refreshing.”
Fans of the iconic ghost with the most can venture beyond the screen and step into the world of the recently deceased at the “Beetlejuice Beetlejuice: The Afterlife Experience” in Los Angeles. The immersive experience features recreated sets, live entertainment and a special Secret brand integration featuring the Whole Body Deodorant Collection. The experience is open now through October. For more information or to purchase tickets, visit www.BeetlejuiceExperience.com .
Secret Whole Body Deodorant is dermatologically tested to be gentle on the skin. It is aluminum-free and was designed specifically for external use beyond the underarms. The full collection comes in three forms:
Scents include Peach & Vanilla Blossom, Lilac & Waterlily and Unscented, and may vary by form.
Cleaner brand Zep launched three new products at Lowe’s Home Improvement stores inthe U.S. The latest products are the Heavy-Duty Citrus Degreaser & Cleaner Mist, the Industrial Purple Degreaser & Cleaner Mist and the Outdoor Foaming Cleaner & Brightener. Additionally, Zep Plus Glass & Mirror Cleaner is now also offered at Lowe’s.
Zep’s new Heavy-Duty Citrus and Industrial Purple Degreaser & Cleaner Mist products leverage Flairosol technology for control and convenience.
As Zep’s flagship degreasers, the citrus and purple formulas cut through grease and grime quickly, providing users with an easy but powerful clean. The degreaser formulas are now available in a bottle that can be sprayed upside down to help clean hard-to-reach areas. A single pump delivers quick coverage, while multiple pumps offer a continuous spray, making cleaning efficient and comfortable. The technology also helps ensure a sustainable, environmentally friendly option by eliminating volatile organic compounds (VOCs).
The Outdoor Foaming Cleaner & Brightener is a bleach-based cleaner that clings to surfaces, providing cleaning power without the hassle of mixing solutions or using a pressure washer. The ready-to-use formula effectively removes algae, mold, mildew, dirt, grime and pollen, making it suitable to clean patios, outdoor furniture and décor.
The Zep Plus Glass & Mirror Cleaner offers a solution for those dealing with foggy mirrors and glass. Its hydrophilic technology prevents fog and grime build-up for up to a week, says the company. The streak-free formula leaves an invisible barrier on surfaces, keeping them cleaner longer and ensuring a clear view every time, whether in the bathroom, on windows, or even in automobiles.
“These brand-new products, along with the expansion of Zep Plus Glass at Lowe’s, demonstrate our commitment to delivering innovative and effective cleaning solutions,” said Lauren Houser, VP of Marketing at Zep.
“Our partnership with Lowe’s allows us to offer high-quality, reliable products that make cleaning tasks easier and more efficient. With features like the Flairosol technology and our advanced formulas providing superior cleaning power, we are excited to enhance our customers’ cleaning experiences.”
The Polish Association of Aerosol Industry Employers (PZPPA) will hold the next edition of its Aerosol Conference on Oct. 24 in Chorzów, Poland.
The Aerosol Conference is an event that brings together people and companies related to the aerosol industry in one place. The event is intended for:
• Companies producing and distributing aerosol products or those planning to introduce aerosol products to the market
• Employees of laboratories, research and development departments, production departments, quality control, marketing people.
• Companies providing services for the aerosol industry, suppliers of raw materials, packaging, technology, machines, etc.
• Representatives of universities, students and all persons interested in the aerosol industry.
• Member companies and companies from outside the Association.
For information, visit pzppa.pl.
On Sept. 4, the European Aerosol Association (FEA) released European aerosol filling statistics for 2023.
The complete report can be found
or
Alyne Freitas Silva has been promoted to Executive President of the Associação Brasileira de Aerossóis (Brazilian Aerosol Association, or ABAS). She was named President in 2021. With a career that includes 15 years of experience in R&D, production control, and quality in the Oil and Gas, Cosmetics, and Aerosols sectors, Silva holds an MBA in Business Management, as well as master’s and bachelor’s degrees in Chemical Engineering. She also has three years of experience in business and institutional relations in the third sector.
Three months ago, Silva took on the challenge of dedicating herself fully to the Presidency of ABAS. She views this position as a great opportunity for learning and a chance to contribute to a more inclusive and diverse corporate environment.
According to ABAS, Silva believes that gender diversity is not just a matter of social justice but also brings real benefits to companies by offering new perspectives and approaches in decision-making. Her leadership aims to inspire other women to take on leadership roles.
As an enthusiast of the sector, Silva sees the aerosol system as practical, safe and sustainable. Under her leadership, ABAS focuses on three main pillars: sustainability, promoting recycling in Brazil; networking and technical training, to connect and empower professionals; and institutional relations with national and international associations and government bodies.
Currently, Brazil is the 4th largest consumer of aerosols worldwide, with 1.32 billion units in 2022. Although the country has reduced its dependence on imports from Argentina from 55% to 7.5% over the past 11 years, the aerosol market continues to grow, especially in personal care products, which represent 66% of total consumption.
Under Silva’s leadership, ABAS continues to shape the future of the sector with innovation and social-environmental responsibility, promoting growth that balances economic development and sustainability.
The Society of Cosmetic Chemists (SCC) announced the winners of the 2023 awards being presented during the Society’s 78th Annual Scientific Meeting, December 11–13, 2024, at the JW Marriott LA Live in Los Angeles, CA.
“SCC is proud to recognize these innovative, cutting-edge research papers and advancements contributed to the cosmetic sciences,” said Erica O’Grady, CAE, CEO of SCC.
“These winners join a list of prestigious, accomplished professionals recognized by their peers for their outstanding work in our industry,” O’Grady added.
YOUNG SCIENTIST AWARD, sponsored by Surfatech: Recognizing the Best Paper by a young scientist, under the age of 40, presented at the preceding SCC Annual Scientific Meeting, this award will be presented to Christopher Kreuger (Beiersdorf) for the SCC77 presentation, Next Generation Risk Assessments: Advancing Safety Assessment of Cosmetic Ingredients without Animal Testing.
HANS A. SCHAEFFER AWARD, sponsored by SCC: Recognizing the Most Innovative paper presented at the preceding SCC Annual Scientific Meeting, this award will be presented to Hang Ma (University of Rhode Island) for the SCC77 presentation entitled, Ferroptosis- A New Perspective for Physiologically Relevant Antioxidant Activity of Natural Products in Skin Protection: A Case Study of Cannabinoids.
SHAW MUDGE AWARD, sponsored by SCC: Recognizing the Best Paper presented at the preceding SCC Annual Scientific Meeting, this award will be presented to Nadine Pernodet (The Estée Lauder Cos.) for the SCC77 presentation entitled, The Future of Skincare: Harnessing Epigenetics, from Anti-Aging to Age Reversal.
SOCIETY OF COSMETIC CHEMISTS AWARD, sponsored by Hallstar: Recognizing the Best Paper presented at the preceding SCC Annual Scientific Meeting that made the greatest scientific contribution to knowledge in the field of protecting against or ameliorating damage to human skin caused by exposure to UV radiation, this award will be presented to Jennifer Marsh (Procter & Gamble) for the SCC77 presentation entitled, Delivering Hair Care Benefits from Botanicals.
ALAN B. & JEANETTE BLACK AWARD, sponsored by Presperse: Recognizing the best paper on sustainable formulation technology presented at the preceding SCC Annual Scientific Meeting or published in the Journal of Cosmetic Science, this award will be presented to Cara Eaton (Croda), for the SCC77 presentation entitled, Carbon in the Supply Chain: A Case Study on Methodology Development for Measurement of Impact.
JOSEPH P. CIAUDELLI AWARD, sponsored by Croda: Recognizing the best article appearing in the Journal of Cosmetic Science on the subject of hair care technology, this award will be presented to authors Masato Yoshida (Milbon), Ryo Maruyama (Milbon) and Asao Yamauchi (Osaka Industrial Technology Research Institute) for the article entitled, Repairing Bleach-Damaged Hair by Treating With Polyphenol in the Presence of Cu (II) Ions, published in JCS 2023 | Volume 74 No. 3.
DES GODDARD AWARD, sponsored by SCC: Recognizing the most innovative paper on the topic of polymer science related to cosmetics or personal care presented at the preceding Annual Scientific Meeting or published in the Journal of Cosmetic Science, this award will be presented to Casey Posner (University of Toledo) for the SCC77 presentation entitled, Transfer-resistant lipsticks: are bio-based film formers effective substitutes for synthetic film formers?.
The California Air Resources Board (CARB) has named Moslem Hossein Mardi as Manager of the
Implementation Section.
In his new role, Hossein Mardi will manage the day-to-day activities of the section, provide direction and guidance to develop and implement consumer products regulations, and develop innovative strategies to reduce ground-level ozone formation, air toxics and greenhouse gases. Most immediately, he will lead and support the implementation of industry surveys of product formulations and sales, which will form the basis for updated emission inventories of consumer products and subsequent regulatory amendments.
Hossein Mardi began his career at CARB in 2018 with the Mobile Source Control Division, where he built a strong foundation in regulatory development and emission compliance. He has shown a profound understanding of the regulatory landscape and has effectively collaborated with stakeholders, air districts and the U.S. Environmental Protection Agency (EPA) on initiatives to reduce greenhouse gases, toxic pollutant emissions and criteria pollutant emissions from heavy-duty and off-road compression ignition engines. His expertise spans both on-road and off-road engine regulations, including heavy-duty trucks, tractor-trailers, marine vessels, and agricultural and construction equipment.
Additionally, Hossein Mardi has played a crucial role in developing key aspects of Tier 5 rulemaking, particularly in reducing emissions from off-road sources. He has significantly contributed to the creation of regulatory concepts and language for Tier 5 Selective Catalytic Reduction inducement, telematics solutions for off-road emissions data collection, and Particulate Matter Screening concepts for the off-road In-Use program. His collaborative efforts with Certification, Onboard Diagnostic and In-Use Compliance teams, as well as Industry representatives, environmental advocates and government officials, have been instrumental in advancing these initiatives.
Hossein Mardi studied material engineering at Sharif University of Technology in Tehran and pursued further studies in mechanical engineering at the University of California, Davis. Outside of work, he enjoys spending time with his family, playing volleyball, cooking and reading poetry.
The American Cleaning Institute (ACI) Innovation Showcase, taking place during the 2025 ACI Annual Meeting & Industry Convention, provides a stage for companies to showcase their cutting-edge and creative new ideas and chemistries to leading cleaning product supply chain representatives. The event at the ACI Convention brings together key decision makers from across the global cleaning product supply chain.
The Showcase will take place on January 29 during ACI’s Convention Week, January 27-31, 2025, at the Grande Lakes Orlando in Orlando, FL. Now in its ninth year, the Innovation Showcase provides a window on how creative, forward-looking companies are bringing new ideas and chemistries to market to serve the needs of consumers and customers.
Abstract submissions are welcome from all ACI member companies. Up to eight abstracts will be selected for presentation during each of the two 90-minute sessions. Immediately following each session, presenters can choose to participate in a one-hour audience meet and greet. A small table will be provided for each company at which they can further discuss their innovation with interested attendees.
Topics should be relevant to any of the following:
Abstract submissions are due September 13, 2024; acceptance decisions will be made by mid-October. Send your completed submission form to meetings@cleaninginstitute.org.
Companies eligible to join ACI must be members of the association to attend the Convention. For more information or questions about Convention, please contact Meetings@cleaninginstitute.org.
Coster Group, a multinational provider of spray packaging solutions and filling equipment, has relaunched its ON-OFF system. Combining the pump, collar and cap in a single solution, the ON-OFF system it an alternative for a disruptive yet functional perfumery packaging.
Designed especially for brands that aim to create a fragrance that can be taken anywhere, even when travelling, ON-OFF does not require an overcap and has a locking function.
A further key feature is the flexibility of the system, as the collar easily fits all types of aluminum cans and flasks with a diameter of 15mm and a dosage of 90- and 120mcl.
ON-OFF is based on the Coster MPE perfumery pump engine. The system does not require an additional overcap, reducing overall manufacturing complexity. In addition, it provides the benefit to brands of sourcing all materials from a single supplier, thereby also reducing the complexity of production.
The dispensing mechanism can be activated in a single touch and, thanks to a laser-printed mark on the collar indicating the open position, it makes the experience simple and intuitive. This all-in-one solution is also practical because a sticker on the top indicates when the mechanism is locked or not, and, therefore, when it is possible to dispense the fragrance. The system is very immediate: when it is on “off”, spraying is not allowed and it is necessary to rotate 90° clockwise to unlock the system. Alternately, when it is no longer locked and it is therefore on “on”, it is necessary to rotate 90° counterclockwise to lock the system.
ON-OFF is available in 40 standard colors, either glossy or matte, with the possibility of developing customized colors on request.
“We are proud to have relaunched ON-OFF on the market in a completely revolutionary new version,” said Riccardo Mantelli, Coster Packaging Commercial Director.
“We worked together with the technical and innovation and sustainability teams to come up with an innovative solution. We will officially present it at Luxe Pack Monaco in September,” he added.
Unilever will be relocating its U.S. headquarters from its current facility in Englewood Cliffs, New Jersey, to nearby Hoboken, New Jersey.
SJP Properties’ Hoboken Waterfront complex
The company has selected SJP Properties’ Waterfront Corporate Center I as its new office space, taking a 111,000 sq. ft. long-term lease for three full floors at the 111 River Street building.
SJP Project Solutions, a division of SJP Properties dedicated to end-to-end design and construction services, is serving as the project and construction manager and will provide a custom buildout for the tenant. Unilever will occupy the property in Spring 2025.
“Unilever made a strategic decision to relocate its North American Headquarters to the New Jersey waterfront from Englewood Cliffs to gain a competitive edge in accessing the vast labor pool in New York City and the surrounding metro area while retaining existing talent with easy access to Bergen County,” said Alexander Erdos, Senior VP – Leasing & Development at SJP.
According to NorthJersey.com, Unilever will keep its Research & Development facility in Englewood Cliffs.
