~Pourri, from the makers of Poo~Pourri—the company known for freshening funky odors—is bringing its cheeky humor to San Diego Comic-Con in collaboration with Supercell, the Finnish mobile gaming giant behind the globally-renowned CLASH series. Beginning July 26, attendees will have the first-ever opportunity to experience “Bathroom Battlestation,” an immersive twist on the newly-released NFC-enabled Poo~Pourri pocket sprayer that leverages “Tap” technology to merge the bathroom experience with the World of CLASH.

Developed by agency The Ninth, the pocket sprayer unlocks in-game rewards via browser landing page for both Clash Royale and Clash of Clans when tapped to a smartphone utilizing the near-field communication (NFC) technology. Users can expect new Emotes for Clash Royale and an existing Decoration for Clash of Clans, plus chances to win prizes and earn Clash Rewards.

Those not able to visit the Comic-Con Bathroom Battlestation at the corner of First Ave and Island Ave (450 Second Ave.) will still be able to participate by ordering “Battle Breeze” online, with access to claim rewards through Sept. 26, while supplies last.

Formulated with essential oils and powered by the company’s Proprietary Funk Lock Technology to trap bathroom odor under the water’s surface, “Battle Breeze” will be available in the Cypress Woods scent, an aromatic blend of pine and cedar paired with fresh citrus. The new pocket sprayer will come in limited 1-oz quantities, and part of special giveaways on-site at San Diego Comic-Con, as well as for purchase on Amazon and Pourri.com.

Visit the official “Battle Breeze” webpage to learn more.

Silgan Holdings Inc., a supplier of sustainable rigid packaging solutions for consumer goods, announced that it has entered into a sale and purchase agreement to acquire Weener Plastics Holdings B.V., a producer of dispensing solutions for personal care, food and healthcare products—including overcaps and spray-through caps for aerosol products—for €838 million ($909 million).

Weener operates a global network of 19 facilities predominantly in Europe and the Americas, with approximately 4,000 employees and proprietary manufacturing technologies including significant clean room capabilities.

“The proposed acquisition of Weener represents the continuation of our strategy to expand our global Dispensing & Specialty Closures franchise,” said Adam Greenlee, President & CEO of Silgan.

“The combination of Weener’s innovative product offering, advanced manufacturing technologies and efficient operating footprint, strong customer relationships and presence in growing consumer markets, including personal and health care, complements our existing dispensing business well.”

The proposed acquisition is expected to close in the fourth quarter of 2024.