The 55th edition of Cosmoprof Worldwide Bologna will take place from Thursday, March 21, through Sunday, March 24, 2024. Additionally, all salons will open simultaneously from Thursday, March 21. Cosmopack, dedicated to the supply chain, and Cosmo Perfumery & Cosmetics, which hosts companies and retail operators for the Perfumery and Cosmetics sector, will run for three days until Saturday, March 23, while Cosmo Hair, Nail & Beauty Salon, dedicated to the professional channel, will run for four days and close on Sunday, March 24. The special initiatives and projects of Cosmoprof Worldwide Bologna 2024 will be adapted to the new opening dates, with a calendar of events dedicated to exhibitors and visitors until Sunday evening.

“Updating the format of the show, we want to meet the new market needs, following the business modes and activity flows of stakeholders,” said Gianpiero Calzolari, President of BolognaFiere.

“Cosmoprof Worldwide Bologna is the global reference event for the entire cosmetics industry, and it is therefore in our interest to monitor the transformations taking place both in Italy and internationally, to continue to support companies and operators from all over the world who have been following Cosmoprof for 55 years as a strategic appointment for their business,” Calzolari continued.

Added Enrico Zannini, General Manager of BolognaFiere Cosmoprof, “The revision of the dates of the next edition is the natural consequence of the constant dialogue with our exhibitors and operators, and is a choice aimed at further favoring B2B meetings at the exhibition.

Zannini continued, “The market shows that it is not only international stakeholders who have changed their approach to visiting tradeshows by optimizing attendance on weekdays, but also Italian operators and professionals are asking to anticipate business meetings with suppliers and partners on Thursday and Friday.”

The concurrent opening of all salons responds to the need to adapt to new market logic and meet the demands of operators, Zannini pointed out. The availability of the salons as early as Thursday will facilitate beauty center and hair salon owners interested in new products from retail and private labels. “Our goal is to optimize the presence of professionals on all days of the event, with more representative flows of all types of users,” he said.

Benedetto Lavino, President of Cosmetica Italia, shared that “Cosmoprof once again proves to be an outstanding exhibition format that can interpret the industry’s developments and look to its future.”

Lavino continued, “As a historical partner of the event and the voice of the Italian cosmetics industry, we endorse the new scheduling that will accompany us from next year for the Bologna event; a choice in line with the needs of many entrepreneurs, as we were able to detect by interviewing several companies in the professional channels that consider this a strategic novelty with positive spin-offs for their business.”

Unilever has announced that two of its C-suite executives will be parting ways with the company.


Chief Financial Officer Graeme Pitkethly has informed Unilever’s Board of Directors that he plans to retire by the end of May 2024. The company will now proceed with a formal internal and external search for his successor.

“I would like to thank Graeme for his tremendous contribution to Unilever over the last 21 years,” said CEO Alan Jope.

Added Unilever Chairman Nils Andersen, “On behalf of the Board, I would like to thank Graeme for his service to Unilever and wish him well for the future.”


In addition to the news of Pitkethluy’s upcoming retirement, the company announced that Conny Braams, Chief Digital & Commercial Officer and member of the Unilever Leadership Executive (ULE) has decided to leave in August 2023.

Braams has been on the ULE since January 2020, having previously held several senior management roles including Executive Vice President (EVP), Middle Europe; and EVP Foodsolutions Asia, Africa& Middle East.

“I am very grateful for Conny’s excellent leadership of our digital, marketing and commercial agenda over the last four years, and for her impressive contribution to Unilever for over three decades,” said Jope.

Braams’ successor has yet to be announced.


Salvalco, the company behind the Eco-Valve inert gas propelled aerosol valve technology, has announced the appointment of Rob Parkes as Sales Director. Parkes is a 17-year veteran of the aerosol sector, having previously held positions at Lindal and Aptar Group.


Welcoming him to the Salvalco team, Managing Director Peter Shaw said, “Parkes brings with him a wealth of experience in the aerosol sector that will be of huge benefit to the business and our clients as we continue our growth plans.”

Sure deodorant brand added two new scents to its existing female and male aerosol range: Sure Nonstop Freesia & Waterlily and Sure Men Nonstop Sensitive.

The addition of Sure Nonstop Protection Freesia & Waterlily taps into the 23% of females who see fragrance as a top consideration when choosing an antiperspirant, said Sure parent company Unilever. With 27% of male shoppers looking for products that do not irritate their skin, Sure Men Nonstop Protection Sensitive offers a deodorant to tackle this issue.

Unilever also noted that the antiperspirant can is made with infinitely recyclable aluminum and assembled in a factory using renewable grid electricity.

Sure is also launching its 72hr Nonstop Protection technology in roll-on formats, with the roll-on packaging made with 20% less plastic than previous packaging, according to the company. The expansion of Sure Nonstop Protection 72hrs into roll-on format follows the launch of the technology into aerosol last year, which delivered £8.7m ($10.73 million) sales value to the category.

A £5 million ($6.7 million) marketing campaign is supporting the launches.



Formulated Solutions, Largo, FL, has appointed Derek Bush as Chief Scientific Officer (CSO). Bush is a proven scientific and business leader and has in-depth experience working cross-functionally to develop and commercially launch new products within the pharmaceutical and consumer health industry worldwide, according to the company. In this role, he is responsible for the new product pipeline and directly manages the scientific innovation team, the analytical R&D team and the project management team.

In other news, on May 16, Formulated Solutions dedicated its FDA-approved pharmaceutical production site in Cleveland, TN. This is the company’s fourth such acquisition in its 24-year history and its largest addition of capacity and capabilities to date.

“With a remarkable decades-long legacy of manufacturing world-class, life-improving drugs for individuals across the globe, this milestone holds immense significance for us. We are honored to contribute to the well-being and betterment of countless patients,” the company said in a statement.

“The dedication ceremony was a testament to the hard work and diligence of our teams in both Cleveland and Largo and we were humbled to have distinguished guests and community representatives join us in celebrating this momentous occasion. Their presence reinforced the importance of our mission and the positive impact our work has on individuals, families, and communities.

“We are excited about the future as we continue to innovate, develop, and deploy breakthrough solutions for the pharmaceutical industry. Together, we strive to create a healthier and brighter future for all,” Formulated Solutions concluded.

Several personal care brands from Unilever have partnered with the Fédération Internationale De Football Association (FIFA) as official sponsors of the Women’s World Cup 2023. Rexona (also known internationally as Sure and Degree), Dove, Lifebuoy and Lux will sponsor the international soccer competition, to be held in Australia and New Zealand in July.

The partnership—which is the first time that FIFA has teamed with personal care brands across women’s, men’s and FIFA esports—will run through 2027 and include the FIFA World Cup 2026 and the FIFAe Finals.

As part of the agreement, FIFA and Unilever will collaborate with FIFA’s Women’s Development Program, which supports the continued growth of women’s football around the globe. Unilever will provide funding, human resources and support for tailored development programs surrounding the women’s game.

The FIFA Women’s World Cup 2023 is expected to be the biggest standalone women’s sporting event in the world, reaching an estimated two billion people. FIFA is targeting 1/5 million attendees across the tournament’s 64 matches.

“Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience,” said Fabian Garcia, Personal Care President at Unilever.

“This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power, while promoting gender equality in sports and supporting future generations of female athletes,” Garcia added.

Cosmoprof North America has opened registration for its 20th anniversary event, which will take place July 11-13 at the Las Vegas Convention Center (LVCC) in Las Vegas, Nevada. This special event occurs as the beauty industry bounces back with an even stronger 2022 performance, making it the only industry across general merchandise retail categories with positive year-over-year unit sales, according to Circana (formerly The NPD Group).

Since 2003, Cosmoprof North America has been a premier launching pad for new and up-and-coming beauty brands by introducing everything from product innovations to new distribution channels. “While the beauty industry has evolved tremendously over the past two decades, we are proud that Cosmoprof North

 America has been able to adapt and provide forward-thinking programs that benefit exhibitors and attendees alike,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof.

Added Nina Daily, Executive Director of the Professional Beauty Association, “We know the 20th installment of Cosmoprof North America will continue to provide unparalleled customer experience while setting the tone for trends, innovation, and excellence in the beauty industry.”

“As a new partner, Informa Markets is excited to add to the legacy of Cosmoprof North America for its twentieth edition for what will surely be an impressive showcase of product and supply chain innovation and networking opportunities never before seen,” added Ed McNeill, SVP of USA Beauty LLC.

The 20th edition will return to a one-hall format (the West Hall in LVCC) to ease navigation between different product sectors. Cosmoprof will feature finished products for retail in the following categories: Hair Care, Skin Care & Makeup, and Nails in addition to Country Pavilions and special areas, including Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.

Cosmopack, the only event that features solutions for the entire beauty supply chain, will include raw materials and ingredients, private label and contract manufacturing, primary and secondary packaging, machinery, and other solutions.

Returning this year are Cosmoprof North America special projects, including the Buyer Program (featuring buyers from leading retailers such as Macy’s, SalonCentric, and SpaceNK), the Cosmoprof & Cosmopack North America Awards and CosmoTrends (in strategic partnership with BEAUTYSTREAMS), and the Press Zone (featuring influencers and editors from leading trade and consumer publications).

Also making a return are Entrepreneur Academy, CosmoTalks, and Cosmopack Education, which featured free standing-room-only sessions on the beauty supply chain in its first-year last year. Notable presenters come from the following companies: The Estée Lauder Companies, Neiman Marcus, Circana, and Revlon, to name a few.

Register now at