Written on: September 1, 2012 by SprayTM
Celebrating 10 years in Las Vegas, NV, Cosmoprof North America (CPNA) was held at the Mandalay Bay Convention Center from July 22–24. The event featured 856 exhibiting companies to a sold out show floor along with over 25,000 attendees representing a 9% increase to the year before that included importers, distributors, manufactures and global beauty leaders all under one roof. As in past years, CPNA attracted many new and innovative brands in addition to industry leaders.
The International Buyer Program, sponsored by UNIPRO, the Italian Association of Cosmetic Industries, once again united buyers and sellers around the world with the resources, contacts and data to build business partnerships. Beauty and cosmetic companies showcased their products and were offered the opportunity to have pre-scheduled appointments with a group of selected importers and distributors.
The International Country Pavilions allowed small and medium-sized companies from within select markets to participate in CPNA to obtain direct “face time” with distributors and retailers to secure distribution in the U.S. Featured countries included Brazil, China, Columbia, Italy, South Korea and Taiwan.
Discover Beauty assisted emerging brands in finding the appropriate retail market while highlighting new trends. The one-on-one meetings with prominent retailers aimed to give Discover Beauty brands critiques and feedback. The program returned this year with 15 brands competing for the Discover Beauty Award, with Layla Cosmetics from Italy as the winner.
CPNA also introduced another new initiative this year as a part of the Discover Beauty program, called SPOTLIGHTS. This new exhibit space offered smaller companies that excel on creativity, but seek economic solutions, the opportunity to showcase their products.
Prior to the show, CPNA announced that five students from the Penrose Academy in Scottsdale, AZ would participate in CPNA’s second annual Trendscout program. While given unrestricted access to the show floor, the CPNA Trendscouts met with exhibitors to find new product launches and discover the latest trends. They reported their findings via Twitter and Facebook posts, which were displayed in real-time at the main entrance of the show floor.
Special education seminars were filled to capacity with more than 500 attendees in total. Business and industry leaders from multiple sectors of the industry participated in round-table discussions and panels to share their knowledge and insights. In addition, the event also hosted PBA Beauty Week from the Professional Beauty Association.
Cosmoprof North America 2013 will take place July 14–16, once again at the Mandalay Bay Convention Center in Las Vegas.
Luxe Pack Monaco, the premier show for creative packaging, will hold its 25th edition at the Grimaldi Forum Oct. 24-26. According to show organizers, a record number of 370 exhibitors are scheduled to attend, with 50 exhibiting for the first time. More than 6,300 visitors (52% international) are expected. More info: www.luxepack.com.
Seminars will include “Luxury Packaging & Sustainable Development: The New Alliance?” moderated by Cécile Lochard, Founder of Citizen Luxury and co-author of Luxury & Sustainable Development. Speakers will include Alice Audoin, Sustainable Development Director, Havas Media; Alexandre Capelli, LVMH Environment Management; Michel Dupuis, Senior VP Purchasing & Package Development, Chanel Parfums Beaute; Sylvain Lambert, Partner, Price WaterHouse Cooper Sustainable Development Dept.; Alexandre Murat, President & Founder of Adamence.com and coauthor of Luxury & Sustainable Development; and Sandrine Sommer, Sustainable Development Director, Guerlain. “The Trends Observer” roundtable session will feature packaging design trends as illustrated by examples of new products. Trends Observer members, experts in packaging, design, colors, communication and sociology are, Beatrice Mariotti, VP, Carré Noir; Jean-Paul Cornillou, Packaging & Retail Dept. Manager, Strate Collège; Isabelle Musnik, Contents & Editorial Manager, INfluencia; Lan Vu, Founder Beautystreams; Fabrice Peltier, President, Fabrice Peltier Créations; Patrice Duchemin, sociologist; Rémy Oudghiri, Director of Corporate Strategy and Trends & Future Studies, Ipsos Public Affairs; and Sabine Durand, Editor in Chief and Eloise Cohen, Deputy Editor in Chief, Formes de Luxe.
The roundtable on anti-counterfeiting innovations—“From Visible to Invisible: The Latest Technologies for Security & Traceability of your Products”—will be moderated by Gilles Gauthier, Manager R & D / Design Eco Plastic Design Center. Speakers will include Herlé Carn, Director of Brand Protection, Arjowiggins Security; Xavier Costet, CEO, Costet Decorations SAS; William Branchut, Account Manager Printing, Plastics & Security Merck; Chimie & Sébastien Maule, Head of Product Security Merck Serono; Nicolas Kerbellec, President Olnica; and Aurélien DIF, Business Development Manager, Olnica.