Written on: October 1, 2012 by SprayTM
Online holiday shopping booms
The Holiday shopping season will soon be upon us and the Logan Tod & Co.’s 6th annual Online Future Shopping Index predicts that 2012’s festive shoppers will spend 18% to 22% more online than they did in 2011. This is the highest measurement of intent to shop online recorded by the survey since it was launched in December 2006.
“With mobile shopping finally ‘coming of age,’ the sudden emergence of tablets— which almost came out of nowhere—plus many companies finally getting to grips with multichannel retail, we are forecasting e-commerce going from strength to strength,” said Logan Tod CEO Matthew Tod.
The study found 14% of respondents used an iPad or alternative tablet computer to shop in 2011, almost as many as the 15% who bought by mobile phone.
“Our research demonstrates that tablets are now growing even faster than the mobile commerce market,” said Tod. “It is becoming increasingly evident that one of their primary functions is as online shopping tools, meaning retailers must include them in their multichannel plans for 2012 and beyond. They should now be creating separate PC, mobile and tablet strategies to reflect the migration of the most prolific online shoppers towards tablets.”
Approximately 57% of e-shoppers said low-cost delivery options would encourage them to spend again next year, while 45% said they would be more likely to do so if stock availability was improved. Other motivators included improved payment options (46%) and moneysaving offers (48%).
“It is going to be another challenging year keeping up with the ever changing multi-channel consumer,” said Tod, “but retailers should continue to invest in this area as consumers are still saying they intend to spend significantly more online in 2012.”
For gifting or for keeping
The urge to keep an intended gift for oneself is a common holiday dilemma. Such impulses are understandable with products such as the new, giftable Mary Kay Thinking of You Eau de Parfum, a fruity floriental with top notes of mandarin, white peach and juicy plum. Mid-notes include creamy jasmine, pink honeysuckle and Lily of the Valley. Dry-down notes of warm tonka, vanilla absolute, sugared patchouli and soft musk round out the scent. The packaging is gift-ready and comes packaged like a present. The box opens up to reveal a built-in-card that allows the gifter to write a personalized note to the recipient. A silver-plated, engraved keepsake charm is attached to the bottle that the recipient can add to a bracelet or necklace.
Yves Rocher chose a heartwarming, vanilla-based apple fragrance for Apple Delight, part of its Les Plaisirs Nature line. The limited edition bath and body collection is centered on the Eau de Toilette, which comes in 3.4 and 0.67 fl.oz. sprays. The collection also includes Shower Gel, Fizzy Bath Cube, Soap and Perfumed Candle.
Also from Yves Rocher is Candied Mallows Christmas Flower, which took its inspiration from the exquisite elegance of fine confections. The new bath and body collection includes EDT spray, Shower Gel, Perfumed Body Lotion, Liquid Hand Soap, Hand Cream and Nourishing Lip Balm—all meant as pampering treats or to have on hand as lastminute gifts.
This holiday season, OPI unveils Avojuice Skin Quenchers Hand & Body Lotion in two limited edition scents, Vanilla Snowflake (a blend of sweet vanilla and buttercream) and Peppermint Shimmer (a soft peppermint aroma with a kiss of shimmer). The lotions are a festive way to keep skin hydrated and healthy during the season’s unforgiving cold weather with smooth, rich and moisturizing formulas. In addition to the regular bottle, both Avojuice lotions are available in miniature sizes, suitable for stashing in the car, carrying in a purse or giving as a stocking stuffer.
Inspired by Autumn…
The Fall is a time for comfort, warmth and reflection. The smell of apples, leaves, trees, pumpkins, cinnamon and smoke evoke all kinds of soothing impressions, and there is no shortage of products to create that ambience. Yankee Candle offers four new air freshener fragrances for Fall 2012. According to the company, they are inspired by cherished Fall memories that connect consumers to the simple pleasures of Autumn: crisp, breezy days, bountiful harvests and a warm welcome home. Scents include Apple Pumpkin (homegrown apples and pumpkins blended with ginger and clove), Treehouse Memories (earthy woods wrapped in sweet, familiar spices), Harvest Welcome (farm-fresh pumpkins spiced with brisk Autumn air) and Season’s Blessing (notes of pear, plums and grape with hints of spice and cardamom).
SC Johnson has also launched its Limited Edition Fall Collection of room sprays for this year: Maple Pumpkin, Black-Berry Jam and Spiced Citrus Chic. The cans use the Glencoe twist actuator from Aptar.
Earlier this year, Reckitt Benckiser’s Air Wick brand announced its partnership with the National Park Foundation with the launch of four new fragrances. The National Park Collection from Air Wick is a range of vibrant scents inspired by some of the U.S.’ most beautiful parks. The four original scents were Hawai’i, Virgin Islands, Yellowstone and Glacier Bay. This Fall, Air Wick launched three more scents inspired by national parks in Autumn: Acadia Sweet Vanilla & Pumpkins (autumnal blend of sandalwood, vanilla and creamy pumpkin), Shenandoah Apple Harvest (ripening apple, cedarwood and cinnamon spice) and Great Smoky Mountains Warm Spice & Twilight (amber, clove and anise).
Aveeno Baby Organic Harvest Lotion brings the perfect harmony of science and nature to baby care. Formulated with nourishing organic oat, Baby Organic Harvest helps moisturize and soothe for baby soft skin.
Preparing for nasty weather…
Moneysworth & Best launched two products to help consumers protect outdoor clothing in inclement weather. Sheepskin Water & Satin Repellant protects delicate sheep skin or suede footwear from rain, snow, dirt and stains. Salt Remover removes salt stains quickly and easily from leather and suede, as well as fabric shoes, boots and pant cuffs. Both products are filled by Empack Spraytech Inc. and come in a can from DS Containers.
Born to be wild
Whether your destination is a Halloween party or Mardi Gras, it pays to be loud and colorful. From Gaston in Brazil (home of Carnaval) come three products to enhance the festive season. Buzina do barulho is a strident air horn used for festivals and sports events. Axé Brasil foam is an artificial snow product developed for parties, events and activities during the Carnaval season, and is named for Axé music, the soundtrack of the festival. Kolore Fashion is an easily removed spray powder developed to paint hair during the season. All three products use valves and actuators produced locally by Lindal do Brasil.
Another hair enhancement is from Eufora International, which offers Creative Streak to color, streak or stencil designs onto hair. The temporary, vibrant hair color sprays on and shampoos out easily for a statement without commitment. It comes in three hues: Tickled Pink, Passionately Purple and True Blue. It won’t stain hair or clothes, is formulated with botanical extracts and is easy to apply.
Christmas comes early in the UK…
Retail therapy is popular among emerging market consumers as they buy luxury items around the world. Buying overseas adds prestige, according to market research firm Euromonitor International. This year, retailers are also hoping to capitalize on the record numbers of international visitors coming to the UK for the Olympics.
Harrods in London is among department stores that have started selling Christmas products even earlier than usual to cater for increasing demand from international shoppers traveling in the UK. Harrods has been opening its “Christmas World” in the Summer since 1998, but changing consumer trends means it has gradually made it even earlier. This year the opening date was the earliest ever for the retailer—July 25.
The UK is estimated to attract a total of 30.7 million visitors in 2012, spending £17.6 billion ($28.3 billion). Euromonitor International estimated 330,000 international visitors attended the 2012 London Olympics and Paralympics.
David Miller, Director of Harrods Home, remarked “Some of our international customers may only visit the UK once this year and so the Summer opening of Christmas World is to cater for this seasonal demand.”