Written on: December 27, 2021 by SprayTM
Global event organizer Easyfairs announced a new chapter for Aerosol & Dispensing Forum and Packaging of Perfume, Cosmetics & Design and Packaging of Premium & Luxury Drinks Paris (ADF&PCD and PLD Paris)—the packaging event for the aerosols and dispensing systems, beauty and premium drinks markets—with the launch of a new graphic identity and the new brand Paris Packaging Week.
According to Easyfairs, the colorful and vibrant design strengthens the identity of the individual events for their markets, while creating a new platform to unite international packaging communities better than ever before across Easyfairs’ events in Paris, London and Milan. The new branding will be launched for the 2022 edition of ADF&PCD and PLD Paris, which will take place June 29–30, at Paris Expo Porte de Versailles.
With the new branding, the event will continue to feature the three highly-focused exhibitions:
Alongside the three distinct but co-located exhibitions, with a total of more than 600 exhibitors, the 2022 edition of Paris Packaging Week will host a range of features designed to inspire the packaging community to create the best and most innovative packaging possible for their brands. Features will include three conference stages; a new gallery of key cross-sector packaging trends hosted by the ADF, PCD and PLD Innovation Awards; guided tours; networking areas and parties; the world’s best design in the Pentawards gallery; and much more.
A new website for the event has launched at www.parispackagingweek.com with a fresh and clean user interface. A range of new functionalities are due to be introduced on the website in the coming months.
Alongside a new look for the Paris event, the new branding creates a strong and coherent identity for Easyfairs’ family of events for the premium and luxury packaging innovation communities in London, Paris and Milan.
In Milan, a new edition of PCD is launching in May 2022 to serve the southern European beauty market alongside Packaging Première, the leading event for luxury packaging in the region that has a particular strength in the secondary packaging market. In the UK capital, Easyfairs’ existing packaging events have recently been rebranded as London Packaging Week and, in September 2022, the event will feature editions of PCD, PLD, Packaging Première and a new brand, Food & Consumer Pack, for the FMCG market.
Renan Joel, Divisional Director for Easyfairs’ packaging events in the UK, France, Italy and Switzerland, says: “We are very excited to be opening this new chapter in how we connect the packaging community both in Paris and across Europe.
“Paris Packaging Week and the new identities for ADF, PCD and PLD will create a fresh new experience, both at the live events and across the year through our digital channels, to everyone involved in packaging innovation in the beauty, drinks and aerosol markets.
“Our community has told us that they want events that are more focused and the new branding will reinforce the focused environments that ADF, PCD and PLD offer, for suppliers and specifiers to meet, do business and innovate together. We believe that the new identities will play a key role in creating even stronger local and international events for the packaging designers, developers and suppliers we serve.”