Written on: August 3, 2023 by SprayTM
Kao Corporation, a manufacturer and marketer of global beauty brands, has signed an agreement to acquire the Bondi Sands brands via the acquisition of Bondi Sands Australia Pty Ltd and related Bondi Sands companies. Bondi Sands is an Australian sun product company that specializes in self-tanning, sun care, skincare and body products. Terms of the agreement were not disclosed.
Bondi Sands sun care products are available in over 32 countries, including Australia, the United Kingdom and the United States. Their distinctive formulations, combined with sustainable practices, have gained a loyal consumer base. In Australia, where sun care awareness is extremely high, Bondi Sands has a leading share of the self-tanning market.
With the acquisition of Bondi Sands, Kao will put an even greater focus on the skin protection category and will expand its global portfolio to further accelerate its business growth.
Bondi Sands was founded in 2012 in Melbourne, Australia, with a mission to create high quality and easy-to-use products that provide a natural looking tan. Named after Australia’s most iconic beach, the brand quickly grew a strong following by consumers worldwide. In addition to its extensive self-tanning assortment, Bondi Sands offers a range of sun care and skincare, including broad-spectrum sunscreens designed to protect the skin from harmful UVA and UVB rays, as well as after-sun products to soothe and nourish the skin post-sun exposure.
“The addition of Bondi Sands to our consumer family of brands will greatly advance our mission to be the preeminent leader in the global skin protection business and continue our journey of offering diverse products that promote a ‘Kirei’ lifestyle that is healthy, inclusive and sustainable for all,” said Karen Frank, President, Consumer Care Business, Americas & EMEA.
Added Shaun Wilson, Co-Founder and CEO of Bondi Sands, “Kao’s values and principles match those of Bondi Sands, as we both share an unyielding commitment to delivering innovative products that protect the skin and enhance the lives of our valued customers worldwide.”
The acquisition is subject to normal regulatory review and approval.