Native launches Whole Body Deodorant in a spray

Written on: January 24, 2024 by SprayTM

Native the clean personal care brand from Procter & Gamble, has introduced its newest category extension: Whole Body Deodorant, featuring sprays and classic sticks to deliver fresh ways to fight odor.

Native Whole Body Deodorants are formulated to be tough on odors with clinically-proven 72-hour odor protection, while being gentle on sensitive skin and sensitive areas. the products are intended for external use on underarms, chest, underboob, privates and feet.

“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native.

“We’ve found that consumers are [handling] normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source,” Kumar added. 

Both deodorant formulas are dermatologist-tested, apply clear on skin and made without aluminum salts, parabens, baking soda, dye or talc. Native Whole Body Deodorant is available in four scents that provide long-lasting freshness: Coconut & Vanilla, Cucumber & Mint, Lilac & White Tea and Unscented (stick only).