ACI Survey finds 80% of U.S. consumers Spring clean every year

Written on: March 11, 2024 by SprayTM

Spring cleaning is a top priority for more U.S. consumers than ever, according to new consumer data released by the American Cleaning Institute (ACI). The survey found that 80% of U.S. consumers plan to Spring clean this year, which is a more than a 10% increase from just three years ago.

What are the most dreaded Spring cleaning tasks?

  • According to ACI’s survey—conducted by Wakefield Research—U.S. consumers say that cleaning spaces that are hard to reach or access (49%—think behind or underneath furniture or appliances) and places that are filthy (38%—bathrooms, vents, basements) top the dread list.

While not everyone may enjoy their cleaning chores, it is better than some other seasonal activities.

“According to ACI’s 2024 National Cleaning Survey, 80% of [U.S. consumers] would rather Spring clean than fill out their tax forms,” said Brian Sansoni, ACI Senior VP of Communications & Outreach. 

“Spring cleaning is a great way to help achieve a safe and healthy home while getting rid of a winter’s worth of dust and clutter.”

For many U.S. consumers who engage in the annual ritual of Spring cleaning, it’s a marathon rather than a sprint. Forty-five percent say it takes three or more days to Spring clean (23% 3-4 days, 22% 5 days or more), but this shows that U.S. consumers are prepared to deep clean to create a healthy and safe environment for themselves and their families.

With Spring cleaning coming into full bloom—and National Cleaning Week right around the corner (March 24–30)—ACI is promoting the ACI’s new TikTok channel and its online cleaning resources:

For more cleaning advice and guidance visit or follow @CleaningInstitute on TikTok.