The Mist:Understood Campaign Launches Nationally to Set the Record Straight on Aerosol Products.
In partnership with Consumer Aerosol Products Council (CAPCO), Mist:Understood will demystify conceptions of aerosol products through creativity, activity and environmental education.
The Consumer Aerosol Products Council (CAPCO) activated its Mist:Understood campaign on Aug. 4 with a dedicated website platform to share updated information on the impacts of aerosol, community building moments through social media and in real-life engagements, and a series of creative video content that will showcase new ways to view aerosol products.
The perception of aerosol products is often clouded by dated information and misconceptions. Contrary to general assumption, aerosol products are recyclable and it’s free to do so as well. Aerosol products also do not contain harmful chlorofluorocarbons (CFCs), and haven’t since the 1970s.
Through Mist:Understood, CAPCO hopes to shed a positive and educational light on the benefits of aerosol products—from making household tasks, such as cleaning, easier, to providing accuracy and precision to a consumer’s everyday life, such as spray painting and cooking.
“Aerosol products are an essential part of most consumer’s daily lives. As a leader in the aerosolProducts industry, the Consumer Aerosol Products Council has positioned itself to proudly promote them,” explained CAPCO Chairman Sean Fitzgerald.”
“The historic work of CAPCO was the education of science teachers and their students about aerosol products, the promotion of aerosol products recycling and the correction of misinformation in the media related to aerosol products. Proactive promotion of aerosol products seemed like a very natural next step for CAPCO to take.”
On August 18, 2018, CAPCO hosted a locally-driven event in Denver, CO to kick off the campaign. The launch centered on the positive impacts of aerosol products, as well as giving back to the community through a collaborative mural.
CAPCO tapped local muralist Mike Graves and neighborhood hotspot, Illegal Pete’s, to build awareness through creativity and bring the campaign to life.
After the inaugural event, CAPCO plans to bring Mist:Understood’s community activations to additional cities across the U.S. To keep up to date on Mist:Understood, visit www.mistunderstood.com and follow the campaign on social media: Instagram, Twitter and Facebook.
The Consumer Aerosol Products Council is on a mission to help provide the best information on innovative, irresistibly effective, performance enhanced consumer products. We protect homes, health, hospitals and families. Helping you create your world your way.